Over the years, Lifeline Energy has received print and electronic media coverage from a wide spectrum of sources.  Some journalists wanted to report on our products, others our work and others on our founder and CEO, Kristine Pearson.

We invite you to explore our Media section, to read articles written about us, check out our press releases and to watch videos about our work.  Some videos we’ve made and are snapshots of visits to the field and others have been created by major international news organisations.  Note that some of the older media refers to us as the Freeplay Foundation, as that’s the name we were known as prior to 2010 when we changed our name and identity to Lifeline Energy.

If you’re a journalist and would like more information, please email us at

CNBC – Lifeplayer, CEO Kristine Pearson at the 2017 World Economic Forum on Africa

Kristine Pearson, founding Chief Executive of Lifeline Energy talks about the changing face of WEF Africa and how to transform Africa through inclusive growth.

Forbes - Kristine Pearson on the Founding and Future of Lifeline Energy

Recently, I interviewed Kristine Pearson, founder and CEO of Lifeline Energy, which improves the quality of life of vulnerable populations by providing renewable energy alternatives to those most in need.

Fast Company - Lifeplayer, the MP3 radio for the world's most forgotten

Kristine Pearson has been producing affordable, eco-friendly, and appropriate technologies in Africa for over a decade.

Renewable Energy: The Oxygen of Africa’s Growth and Development

Historically, people associate the sound of Africa with the roar of the lion; but in reality, it’s the roar of the diesel generator. Herds of these archaic beasts are on the prowl. Their habitat includes cities, towns, factories, mines, businesses and big farms – anywhere where power is required and isn’t available or reliable.

Wind-up lights for African homes

The technology behind the wind-up radio could soon be helping to light up some of the poorest homes in Africa.

The Freeplay Foundation is developing prototypes of a charging station for house lights it hopes will improve the quality of life for many Africans.

TIME Magazine names Kristine Pearson an Eco-Hero

Millions of Africans live without electricity, forced to make do instead with kerosene and firewood — sources of energy that wreak havoc on the environment.

What About Including Women in Africa’s Transformation?

I left the closing plenary of the World Economic Forum on Africa in Addis Ababa last Friday with a profound sense of optimism. Josette Sheeran, the Forum’s new vice-chairman, moderated a wonderfully inspirational panel with African Young Global Leaders and Global Shapers.

Educating South Sudanese Students with MP3s

Having recently emerged from nearly four decades of conflict in which two 2 million people were killed and four million displaced, everything in South Sudan needs to be built or rebuilt. As the world’s newest country, it also has the world’s lowest education indicators.

Go-go China

For some time now I’ve been on a quest to better comprehend the many layers of the China-Africa relationship. I’m confident that my understanding of China and the Chinese will deepen at this weeks’ World Economic Forum’s Annual Meeting of the New Champions or ‘Summer Davos,’ as it is widely known.

MSNBC Transistor radios play on.

Happy 50th birthday to the transistor radio.  For the last half-century we’ve embraced transistor radios, loved them, made them part of our lives and even took them for granted.  But back in 1954, the Regency TR-1 portable radio was very special.

Tackling Africa’s power poverty with renewable energy

Historically, people associate the sound of Africa with the roar of the lion; but in reality, it’s the roar of the diesel generator. Herds of these archaic beasts are on the prowl. 

Whirlwinds of Change

When the London cabbie driving me to Paddington on Sunday asked where I was going and I replied that I was headed to Ethiopia, he said ‘What’s it like there now, is everyone still starving?’ Perceptions, it seems, aren’t easy to erase.