Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

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Radio, “my most trusted friend”

February 2, 2012

By Kristine Pearson in honour of World Radio Day

When I set-up Lifeline Energy (or Freeplay Foundation as it was known then) in January 1999 I was tasked with finding ways to get the first model hand-crank radios to rural Africans who didn’t have listening access. Although I had travelled widely across Africa, admittedly I was naïve when it came to radio. It didn’t take me long to appreciate the profound power and importance of radio in the lives of the poorest.

In early 1999 I received a hand-written airmail letter with beautiful Rwandan stamps addressed to ‘The Manager’ with this picture inside.  The author was a student intern working for an NGO in Rwanda.  She said that our wind-up radios, which had been donated by the British government, were greatly helping “child-headed households”. This was the first time I’d heard that term.  The 1994 genocide having orphaned an estimated one million children meant that an entire generation could grow up without a parent.  HIV/AIDS, which was largely unknown before the genocide, was rapidly becoming a pandemic in the Great Lakes region expedited by widespread raping of women, further orphaning children.

I later travelled to Rwanda, and with the aid of a local charity – Refugee Trust – spoke to groups of children who headed households and had received our radios. Some were as young as nine and mainly girls.  Nothing prepared me for this experience. The messages perpetrated by the now infamous Radio Mille Collines were well known, but those old enough never mentioned it.

The photo Kristine received

These children were the poorest of the poor.  Destitute, their only clothes were the ones on their backs. Most slept on the ground. Many were malnourished and didn’t feel well. All had experienced unimaginable trauma and had responsibilities that no child should ever have to bear.  How they coped at all, I don’t know.

The children told me that they listened to their radios from the time they woke up until they went to sleep, if they slept at all.  They said that they were afraid of the dark and worried about soldiers coming. The voices on the radio made them feel safe after dark. Nearly every child said that what they wanted to listen to most was the news. Given the instability in the region at that time, they wanted to know what was going on in Rwanda and in neighbouring Congo where a fresh conflict was underway.

Their impressions of the genocide and what happened seemed to depend on what side of the genocide that their parents were on. In either instance, they revealed that they didn’t trust the adults around them and felt exploited. They said that the radio was “their most trusted friend”. At that time their favorite stations were the Voice of America’s Great Lakes Service and the BBC World Service.  Both broadcast in the local language of Kinyarwanda.

In addition to the news, they needed basic, practical advice that a parent or trusted adult would provide about hygiene, health, nutrition, cooking, farming and livestock care.  A soap opera drama called Urunana had begun broadcasting which included an orphaned family in the story line. Many said that they never thought that they would be rich enough to own a radio or to even buy batteries. They could listen any time because our radios could be wound up on demand.

Children gathered in groups of up to 20 to listen and discuss what they heard, helping one another. Francine, 15, said that winding up the radio made her feel important and it was like having a ‘magic box’.

A child-headed family with their radio

Mukakarimba, a 14-year old head of household told me that her most important possession used to be her goat.  Now it was her radio. Jean Paul, 13, said that without his radio he would have not known to wash his hands before eating and that he had to boil water before drinking it. Eriminata, 16  and the head of a household of five younger siblings, said that her radio was her ‘lifeline’. The name stayed with us.

Over the years I’ve been to Rwanda 35 times and have spoken to hundreds of children who head households.  It was where the idea for the Lifeline radio, the first radio designed for children living on their own and distance education, was conceived. We’ve been responsible for the distribution of more than 16,000 solar and hand-powered radios in Rwanda reaching an estimated 300,000 listeners.

To those children who are poor and isolated, on-demand radio access is still their lifeline. Children cite Radio Rwanda and community stations as their favorites nowadays.  Rwanda’s radio waves are rich with programmes on farming, peace and reconciliation, livestock care, the environment and health.

Although the groups of listeners are smaller in Rwanda than in other programmes, such as those found in schools, the impact of radio is potent and positive. Children feel that they have information that they ‘own’ and that they can trust.

The challenges of growing up yourself while also trying to guide your siblings and provide them with life’s basic needs are incomprehensible. The most effective way that these children can consistently obtain the information they need to improve their situation, is via radio. We at Lifeline Energy recognise our responsibility to ensuring that these children have access to information and recommit ourselves to providing suitably powered radios to those who need them most.

Video didn’t kill the radio star: Thoughts from an Irishman in Rwanda

January 25, 2012

Written by Frank Reidy, a radio journalist and former Irish Army Major, in honour of World Radio Day.

Video certainly did not kill the radio star and the much vaunted demise of radio has just not happened.  Indeed radio, like cinema has flourished after the initial onslaught of television in the early sixties.  New media and new challenges face radio in a digital age and market dominated by the internet and web based solutions.  But for most of Africa and those in the developing world the transistor radio pressed to the ear is the ubiquitous image.

Frank Reidy

The high-minded model of radio espoused by the first Managing Director of the BBC John Reith: “educate, inform and entertain”, still has relevance in the era of commercial broadcasting and the public service model has survived into the digital era.  For most Africans the colonial and post-colonial era  radio stations such as the BBC World Service, Deutche Welle, Radio France, Voice of America provide services far beyond those any indigenous stations focused on.  Concepts such as fairness, impartiality and accountability were stressed in this public service ethos.  In the Cold War era radio was seen an intrinsic element of foreign policy with any development potential seen as a secondary spin off.

In the day to day struggle for survival in many parts of Africa, particularly rural Africa, Reithian concepts have little or no meaning. That does not mean the radio audience is not discerning and it recognises instantly what it likes to hear  and it knows what is good radio.  Like audiences elsewhere Rwandans love to hear themselves through their drama, music, debate and discussion.  The radio soaps neither patronise or preach but integrate into plots, sub-plots and character that which is most familiar: themselves.  With clever story lines agricultural advice is woven seamlessly into twice weekly episodes. Health advice is not pushed but is again part and parcel of the plot and debate, within the programme structure.  Debate and discussions rather than diktat is the preferred route.

But without radio receivers all the high quality programming in the world would just vanish into the ether.  The notion of having a radio in every room in the house, in the car or truck is a concept alien to so many Africans.  An old radio requires keeping it “fed” with batteries – a luxury beyond many.  The all-singing, all-dancing phone that is also a radio and MP3 player is a still a distant dream for so many.

Working in rural Rwanda in the years following the genocide I witnessed first hand the power of radio.  Radio was a force for evil in those terrible days of 1994. The then Government used the airwaves to foment hatred and division.  But radio could also be used to foster reconciliation, democracy and good governance.  The post-genocide generation now faced the HIV/Aids epidemic.  Child-headed households, with little or no state help or intervention faced a bleak future.  Both the local and international NGOs struggled to cope but with goodwill and much effort a corner has been turned.

Kristine Pearson instructing on how to use a solar and wind-up radio

It would be foolish to ascribe to radio any notion of being a panacea. But as part of an integrated model for development, radio has been a game changer on so many levels.  Small things make big differences.  Can you imagine a farmer not listening intently to accurate weather forecasts?  Health advice is listened to because it is a matter of life and death.

Then, to the radio itself.  The simplest is often the best and when you have it right make it better.  The wind-up technology Kristine Pearson showed me in a Kigali hotel back in 1999 has certainly moved on.  It was very good then and it is even better now.  And you don’t need focus groups or action plans to tell you the joy radio has brought to rural Rwanda.  I saw the reactions, I felt the joy and I know that the simple invention of the wind-up radio has achieved so much.

The challenges facing Africa are changing with its climate.  And radio in its many guises will have a key role to play.  Sure, the technology will change and the radio programmes will be cleverer and better.  But without radio that does not need to be fed with expensive batteries, it could all be in vain.  As they used to say here in rural Ireland:  “Turn it on and turn it up”.

During his 25 year military career Frank Reidy served in the Middle East with the UN and in Rwanda on secondment to GOAL, an Irish NGO. A graduate in Communications Studies from Dublin City University, Frank lectured in the Irish Military and on retirement was a researcher and reporter with the Irish state broadcasting company RTÉ. While serving as County Director Rwanda for Refugee Trust International in 1999/2000 Frank implemented a radio distribution programme in partnership with Lifeline Energy. The programme focused on child-headed households and widows of the Rwandan genocide.  Project Muraho in 2004/5 brought Frank back again to Rwanda. In partnership with Care International and Frangipani, 7,200 of Lifeline Energy’s radios were distributed.

The Lifeplayer Launches to the World!

September 20, 2010

An update from Kristine Pearson in New York City.

It is such a gratifying feeling to see something that you’ve nurtured for so long come to life.  Last week we successfully launched a tool that we truly believe will be a game-changer in educational access for millions in the developing world.  This is first device ever created for humanitarian use that allows content to be pre-recorded or loaded later (up to 64GB), can record live voice or radio broadcasts and even charges a cell phone.  Called the Lifeplayer, it has been phenomenally well received by development specialists, partners and the media alike.

We spent three years researching and developing the Lifeplayer – determining the need; establishing what features were most desirable and practical; ensuring it could be reliably powered by a solar panel or wind-up energy; deciding how we could bring different technologies already in use in Africa and elsewhere together; and most importantly, how we would get the research and development funded.  We were so blessed that Tom Hanks stepped in and not only contributed generously to the Lifeplayer’s development, but he asked his friends to help, too.  We could not have asked for a more devoted supporter on every level.  His tweet about the Lifeplayer was retweeted by thousands of others who spread the word virally.

There are a lot of people who have made the MP3-enabled  Lifeplayer possible.  Chief amongst them is Phil Goodwin, who heads our new product development and trading arm, Lifeline Technologies Trading Ltd.  Phil is the design principal who has headed a multi-disciplinary team of model makers, industrial designers and software engineers, as well as the excellent group at our production facility in Asia.  Due to component shortages brought about by the economic recession, we experienced some unforeseen delays, but finally the Lifeplayer is en route to being included in a host of important initiatives that will bring high quality information and educational content to those who otherwise would not have these learning opportunities.

I also want to thank the Lifeline Energy team and boards for their terrific support for their unwavering enthusiasm and belief in our vision.

New York has been the perfect place to launch the Lifeplayer, especially with the UN General Assembly meetings and the Clinton Global Initiative (CGI). The city is abuzz with excitement (and traffic snarls) and I’m honored to be making an input tomorrow at the CGI about women and the environment.

Science for Humanity feature Lifeline Energy Lifelight

August 4, 2009

Scientific networking site Science for Humanity recently featured Lifeline Energy’s Lifelight.

Science for Humanity aims to match scientific capability to human need. Through collaboration and innovation, Science for Humanity develops appropriate and sustainable solutions to reduce poverty, and realise economic benefit for vulnerable populations.

Read how the Lifelight can increase living standards and power economic growth:
Lighting up Africa – Renewable Lighting

Filed under: Media Coverage,News — Tags: , , , — Lifeline Energy @ 12:08 pm