Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

Tackling Energy Poverty

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Shining a light on Rose

April 30, 2012

By Kristine Pearson

Rose sits down to study on a worn out sofa in the corner of a tin shack at 7:00 pm each school night. After she’s helped with washing up and ensuring that the other 20 orphaned children she lives with have been fed, Rose begins her homework. Science, her favourite subject, gets an hour’s attention and she usually ends at midnight with English. At one time she hoped to become a teacher, but now, Rose imagines herself as a journalist. She wants to write stories about other people’s lives.  Her newfound confidence to some extent comes with age, she’s 14 now.  Yet it’s also the result of the marked increase in her grades.  A year ago when I gave her a solar light her scores totaled around 300.  They’re now 450. Disciplined for her age, with the light she’s increased her nighttime study time from 15 minutes to five hours.

In my long blog about kerosene last year, I told the story of Rose, who lost her parents and brother to a kerosene fire. Lucy Odipo, the founder and headmistress of Little Bees School in Nairobi’s Mathare Valley slum, became her guardian. The only possibility to study was to the inefficient and toxic flames of a tin can kerosene lamp that made her feel ill.  A Grade 7 learner, Rose understands the importance of education and good marks – it’s the path out of poverty and to one day securing a job.

I first met Rose four years ago and now she’s as tall as me (5’6”).  Well spoken,  yet still shy, she was recovering from typhoid.  It’s heartbreaking as there are far too many health, safety, security and educational issues that a child living in poverty has to contend with.

In addition to improved grades, Rose says that the solar light ‘doesn’t pain her eyes’ like the koroboi (kerosene lamp) did. Her light aids her in seeing to go to the toilet after dark instead of using a plastic packet. In this regard, the light helps preserve her dignity.

Situated next to a tributary of the heavily polluted Nairobi River, Little Bees is one of an estimated 1,600 community-supported informal schools in Kenya. A dumpsite that bordered the school has now been replaced by more shacks.  There’s an urban market garden on a small patch of ground that provides onions, potatoes, squash and other vegetables to the learners.

The school relies on donations from the impoverished community and support from well-wishers and NGOs, which have provided books, uniforms, toilets, a water faucet, a rainwater harvesting drum, and an over-sized cooking pot to serve a daily meal to the children.  It’s overcrowded; some classrooms are dark with mud floors. All leak when it rains. There are three classrooms on a second story divided by white plastic sheeting. Children shimmy up and down a rickety ladder.  Most of the teachers volunteer.  Every donation is appreciated and little is taken for granted.

Every time that I have visited Little Bees, there’s been a consistency that’s palpable. The children love attending the school.

The importance of lighting and communication

March 6, 2012

By Rhea Ranjan

What struck me about Lifeline Energy was more than the mere prospect of experience in marketing. It was the uniqueness in what the organisation focused on and aimed to achieve. It is a non-profit focused on dealing with unique issue of energy poverty in Sub-Saharan Africa as well as other regions in the world. It focuses on providing solar-powered and wind-up lighting and radios and MP3s to rural communities with the aim to provide safe lighting for daily activities, information, education and access to communication with the outside world.

Few understand the importance of light and communication. Instead the general ideas regarding development relate to the big in-your-face issues such as daily income levels, famine, etc. This is not to say these issues are not important. However while a large percentage of the world’s development resources focus on these issues, the attention given to the basic concepts of light and communication within a community is just not there. As Kristine Pearson (CEO) said to me while explaining Lifeline Energy, “You need to have been in the field and out there to see and understand what radio does. When a child can suddenly hear a radio programme and learn about things that she never even thought about. You have to see for yourself to see how radio completely opens up someone’s world.”

By opening up your world, Pearson refers to how many aspects of daily life the organisation can affect. By providing safe and efficient lighting products, the use of dangerous kerosene as a lighting fuel reducing the detrimental effects on communities caused by fires and inhalation.  This is a particularly common problem in poor countries.  Clean light also helps children study, boosting attendance and exam results. Such a simple plan has found a starting point to a solution required to achieve the UN Millennium Goals. Likewise, projects using radio have helped communities in several different ways, like bringing information to remote areas in the form of news as well as educational programs for healthcare initiatives. There’s a long running primary education programme in Zambia called ‘Learning at Taonga Market’ which improves education levels in communities.

The little girl who could

March 2, 2012

By Uzma Sulaiman

It’s one of the cardinal rules when you’re interviewing – detach yourself from the interviewee. Ask questions, take notes, but never get emotionally involved in the story. To put it simply, it isn’t professional to have a vested interest in the person’s life. I’ve always upheld this rule, that was until I met Nanjeke.

I first noticed Nanjeke at the back of the classroom at Moon City community school in Lusaka. She was well-mannered and exceptionally shy. When the teacher asked a question the other students squirmed in their seats hoping the teacher would pick on them, while Nanjeke would sheepishly raise her hand, copying the other students, but secretly hoping she wouldn’t be called upon. But there was no missing her – at just ten-years old Nanjeke was over five foot tall. In fact, she was already taller than me!

After class had finished I asked the teacher if I could speak to Nanjeke. She came over to me with her head bowed as if she had done something wrong. “So what’s your name?” I asked. Averting her eyes, she quietly responded: “Nanjeke. I’m sorry I just started school”.

Nanjeke lost both her parents when she was two to HIV/AIDS. At the time she was living in a rural area of Zambia. After her parents passed away she went to live with her grandmother. A few years ago, they moved to Lusaka to live with her uncle. It was then that she decided to take her future into her own hands.

“I told my grandmother I wanted to go to school after I saw all the other children going,” she says. With no money to afford school uniforms, supplies or the starting fee for Zambia’s “free” public school system, her family turned to the Moon City community school. The school was not far from her uncle’s house and a non-obligatory school uniform was provided along with school supplies.

It has now been a month since Nanjeke started at Moon City. She may be shy but her skills are developing.

After ten minutes of asking her questions and her timidly responding, she finallylifted here head when I asked what she wants to be when she grows up. She emphatically responded, “I want to go to university and become a lawyer. I know I can do this if I do well in school.”

Out of many children I spoke to during my time in Zambia, Nanjeke’s story stays with me. Although quiet, she chose a new path for herself at such a young age. I am confident that she has a bright future ahead of her.

Uzma was in Lusaka observing the Ministry of Education’s Learning at Taonga Market radio distance education initiative in action. Lifeline Energy has been providing solar and wind-up radios to ensure educational access to all Zambian children since the pilot project was launched in 1999. So far 900,000 children have benefited from the programme across Zambia.

Lifeline Energy’s Prime radios are being introduced to the programme.

Welcome to Zambia

February 20, 2012

By Uzma Balkiss Sulaiman en route to Lusaka

“Where does Balkiss come from?”, asks the man at the check-in counter for Ethiopian Airlines at Heathrow. He is, of course, referring to my middle name. “Oh, it’s my grandmother’s name, it’s from Yemen,” I respond. “Oh no”, he interjects, “It’s actually from Ethiopia. It was one of the names of the Queen of Sheba who ruled Ethiopia and Yemen. It’s a beautiful name.”

I was impressed. I know it is a name rich with history, but that was one of the very few times my middle name hasn’t been mangled and mispronounced. I take this as a good omen for the week ahead.

I am on my way to Lusaka, flying via Addis Ababa, to see first-hand the impact of our radios in the Learning at Taonga Market radio-distance education programme we’ve been involved with for over a decade. This is one of many firsts for me: It’s the first time I’ve visited Zambia; seen our solar and wind-up radios in action; or been to sub-Saharan Africa for that matter.

I’m looking forward to visiting Zambia. I have heard a lot about the country from friends who have visited, but nothing compares to experiencing it with your own eyes. The weather is an obvious plus, as it is rainy season so you get that mixture of sun and the cool breeze after it rains. In addition, I’m relishing being away from the London weather.

However, the most important part of my trip are the children our radios are supporting. I’ve tested our solar and wind-up Prime radios, but nothing will compare to seeing them being used for the large classroom lessons they are designed for.

The Learning at Taonga Market programme – initiated by Zambia’s Ministry of Education – benefits hundreds of thousands of children who are unable to attend formal school, as well as supporting government classrooms. We are now introducing our Prime radios into Zambia, helping to ensure that these children will have access to an education and, more importantly, a brighter future.

Hopefully my good omen in London will last for my entire stay.

World Radio Day today #WorldRadioDay

February 13, 2012

In honour of World Radio Day, the South African Broadcasting Corporation posted this blog:

Today is World Radio Day, a celebration of the role and function of radio in the lives of people on the planet. The day is endorsed by UNESCO. The South African Broadcasting Corporation (SABC) is also taking part in the celebrations:

SABC Radio will be celebrating World Radio Day with all South Africans, informing them about its history and its importance in our daily lives. The SABC Radio network reaches over 25 million people on a weekly basis with its radio platforms positioned to serve all South Africans including Channel Africa, an International Public Service Radio Station whose role is to contribute to the development agenda of Africa.”

“Radio is the pioneer of all electronic media. It is as relevant today as it was 75 years ago. Radio is still the medium of choice as it still commands the highest penetration as a medium in South Africaand the developing world.

SABC Radio, for the past 75 years, has assisted in informing, educating and entertaining South Africans from all walks of life, said Lesley Ntloko the acting Head of Radio of the SABC. On the 13th of February stay tuned to your favourite SABC radio station and join in as we reflect on special moments and memories that SABC Radio has created.” SABC Radio

SABC Radio Archives, the archives which collects and receives material from all the SABC Public Broadcast Services (PBS) Radio Services, also reflects on the importance of this day.
SABC Radio has been broadcasting for 75 years, and we have audio material covering the history and the culture of the same period, collected, catalogued and “stored in the various archive repositories across the country.”

The SABC Radio Archives preserves material for the following reasons:

  • To preserve SABC broadcasts and raw material as a corporate function;
  • To be of service as a well-organised source of broadcast material to the SABC;
  • To preserve permanently highlights in the history of the development and broadcast patterns of broadcasting in South Africa;
  • To bequeath to future generations an audio-image of South Africa at certain periods as it was portrayed by the SABC;
  • To provide researchers with information and facts on sound carriers that are not available in any other form;
  • To preserve, as part of the National Broadcaster’s function and as far as possible, complete recordings of the South African culture legends and oral traditions, including a comprehensive set of nature and habitat sounds of South Africa
We truly preserve some of the most precious memories of our history in radio.
Our existence is because of the medium of radio, a medium which are able to reach more people than any other!
Happy World Radio Day!
Happy listening!
Radio – My Most Trusted Friend

February 2, 2012

By Kristine Pearson in honour of World Radio Day

When I set-up Lifeline Energy (or Freeplay Foundation as it was known then) in January 1999 I was tasked with finding ways to get the first model hand-crank radios to rural Africans who didn’t have listening access. Although I had travelled widely across Africa, admittedly I was naïve when it came to radio. It didn’t take me long to appreciate the profound power and importance of radio in the lives of the poorest.

In early 1999 I received a hand-written airmail letter with beautiful Rwandan stamps addressed to ‘The Manager’ with the picture below.  The author, was a student intern working for an NGO in Rwanda.  She said that our wind-up radios, which had been donated by the British government, were of great benefit to helping “child-headed households”. This was the first time I’d heard that term.  The 1994 genocide having orphaned an estimated one million children meant that an entire generation could grow up without a parent.  HIV/AIDS, which was largely unknown before the genocide, was rapidly becoming a pandemic in the Great Lakes region expedited by widespread raping of women, further orphaning children.

I later went to Rwanda, and with the aid of a local charity – Refugee Trust – spoke to groups of children who headed households and had received our radios. Some were as young as nine and most were girls.  Nothing prepared me for this experience. The messages perpetrated by the now infamous hate radio stastion Radio Mille Collines were well known, but for those old enough it was never mentioned.

The photo Kristine received

These children were the poorest of the poor.  Destitute, their only clothes were the ones on their backs. Most slept on the ground. Many were malnourished and didn’t feel well. All had experienced unimaginable trauma and had responsibilities that no child should ever have to bear.  How they coped at all, I don’t know.

The children told me that they listened to their radios from the time they woke up until they went to sleep, if they slept at all.  They said that they were afraid of the dark and worried about soldiers coming. The voices on the radio made them feel safe after dark. Nearly every child said that what they wanted to listen to most was the news. Given the instability in the region at that time, they wanted to know what was going on in Rwanda and in neighbouring Congo where a fresh conflict was underway.

Their impressions of the genocide and what happened seemed to depend on what side of the genocide that their parents were on. In either instance, they revealed that they didn’t trust the adults around them and felt exploited. They said that the radio was “their most trusted friend”. At that time their favorite stations were the Voice of America’s Great Lakes Service and the BBC World Service.  Both broadcast in the local language of Kinyarwanda.

In addition to the news, they needed basic, practical advice that a parent or trusted adult would provide about hygiene, health, nutrition, cooking and farming and livestock care.  A soap opera drama called Urunana had begun broadcasting which included an orphaned family in the story line. Many said that they never thought that they would be rich enough to own a radio or to even buy batteries. They could listen any time because our radios could be wound up on demand.

Children gathered in groups of up to 20 to listen and discuss what they heard, helping one another. Francine, 15, said that winding up the radio made her feel important and it was like having a ‘magic box’.

A child-headed family with their radio

Mukakarimba, a 14-year old head of household told me that her most important possession used to be her goat.  Now it was her radio. Jean Paul, 13, said that without his radio he would have not known to wash his hands before eating and that he had to boil water before drinking it. Eriminata, 16  and the head of a household of five younger siblings, said that her radio was her ‘lifeline’. The name stayed with us.

Over the years I’ve been to Rwanda 35 times and have spoken to hundreds of children who head households.  It was where the idea for the Lifeline radio, the first radio designed for children living on their own and distance education was conceived. We’ve been responsible for the distribution of more than 16,000 solar and hand-powered radios in Rwanda reaching an estimated 300,000 listeners.

To those children who are poor and isolated, on-demand radio access is still their lifeline. Children cite Radio Rwanda and community stations as their favorites nowadays.  Rwanda’s radio waves are rich with programmes on farming, peace and reconciliation, livestock care, the environment and health.

Although the groups of listeners are smaller in Rwanda than in other programmes, such as those found in schools, the impact of radio is potent and positive. Children feel that they have information that they ‘own’ and that they can trust.

The challenges of growing up yourself while also trying to guide your siblings and provide them with life’s basic needs are incomprehensible. The most effective way that these children can consistently obtain the information they need to improve their situation, is via radio. We at Lifeline Energy recognise our responsibility to ensuring that these children have access to information and recommit ourselves to providing suitably powered radios to those who need them most.

Video didn’t kill the radio star: Thoughts from an Irishman in Rwanda

January 25, 2012

Written by Frank Reidy, a radio journalist and former Irish Army Major, in honour of World Radio Day.

Video certainly did not kill the radio star and the much vaunted demise of radio has just not happened.  Indeed radio, like cinema has flourished after the initial onslaught of television in the early sixties.  New media and new challenges face radio in a digital age and market dominated by the internet and web based solutions.  But for most of Africa and those in the developing world the transistor radio pressed to the ear is the ubiquitous image.

Frank Reidy

The high-minded model of radio espoused by the first Managing Director of the BBC John Reith: “educate, inform and entertain”, still has relevance in the era of commercial broadcasting and the public service model has survived into the digital era.  For most Africans the colonial and post-colonial era  radio stations such as the BBC World Service, Deutche Welle, Radio France, Voice of America provide services far beyond those any indigenous stations focused on.  Concepts such as fairness, impartiality and accountability were stressed in this public service ethos.  In the Cold War era radio was seen an intrinsic element of foreign policy with any development potential seen as a secondary spin off.

In the day to day struggle for survival in many parts of Africa, particularly rural Africa, Reithian concepts have little or no meaning. That does not mean the radio audience is not discerning and it recognises instantly what it likes to hear  and it knows what is good radio.  Like audiences elsewhere Rwandans love to hear themselves through their drama, music, debate and discussion.  The radio soaps neither patronise or preach but integrate into plots, sub-plots and character that which is most familiar: themselves.  With clever story lines agricultural advice is woven seamlessly into twice weekly episodes. Health advice is not pushed but is again part and parcel of the plot and debate, within the programme structure.  Debate and discussions rather than diktat is the preferred route.

But without radio receivers all the high quality programming in the world would just vanish into the ether.  The notion of having a radio in every room in the house, in the car or truck is a concept alien to so many Africans.  An old radio requires keeping it “fed” with batteries – a luxury beyond many.  The all-singing, all-dancing phone that is also a radio and MP3 player is a still a distant dream for so many.

Working in rural Rwanda in the years following the genocide I witnessed first hand the power of radio.  Radio was a force for evil in those terrible days of 1994. The then Government used the airwaves to foment hatred and division.  But radio could also be used to foster reconciliation, democracy and good governance.  The post-genocide generation now faced the HIV/Aids epidemic.  Child-headed households, with little or no state help or intervention faced a bleak future.  Both the local and international NGOs struggled to cope but with goodwill and much effort a corner has been turned.

Kristine Pearson instructing on how to use a solar and wind-up radio

It would be foolish to ascribe to radio any notion of being a panacea. But as part of an integrated model for development, radio has been a game changer on so many levels.  Small things make big differences.  Can you imagine a farmer not listening intently to accurate weather forecasts?  Health advice is listened to because it is a matter of life and death.

Then, to the radio itself.  The simplest is often the best and when you have it right make it better.  The wind-up technology Kristine Pearson showed me in a Kigali hotel back in 1999 has certainly moved on.  It was very good then and it is even better now.  And you don’t need focus groups or action plans to tell you the joy radio has brought to rural Rwanda.  I saw the reactions, I felt the joy and I know that the simple invention of the wind-up radio has achieved so much.

The challenges facing Africa are changing with its climate.  And radio in its many guises will have a key role to play.  Sure, the technology will change and the radio programmes will be cleverer and better.  But without radio that does not need to be fed with expensive batteries, it could all be in vain.  As they used to say here in rural Ireland:  “Turn it on and turn it up”.

During his 25 year military career Frank Reidy served in the Middle East with the UN and in Rwanda on secondment to GOAL, an Irish NGO. A graduate in Communications Studies from Dublin City University, Frank lectured in the Irish Military and on retirement was a researcher and reporter with the Irish state broadcasting company RTÉ. While serving as County Director Rwanda for Refugee Trust International in 1999/2000 Frank implemented a radio distribution programme in partnership with Lifeline Energy. The programme focused on child-headed households and widows of the Rwandan genocide.  Project Muraho in 2004/5 brought Frank back again to Rwanda. In partnership with Care International and Frangipani, 7,200 of Lifeline Energy’s radios were distributed.

The Lifeplayer Launches to the World!

September 20, 2010

An update from Kristine Pearson in New York City.

It is such a gratifying feeling to see something that you’ve nurtured for so long come to life.  Last week we successfully launched a tool that we truly believe will be a game-changer in educational access for millions in the developing world.  This is first device ever created for humanitarian use that allows content to be pre-recorded or loaded later (up to 64GB), can record live voice or radio broadcasts and even charges a cell phone.  Called the Lifeplayer, it has been phenomenally well received by development specialists, partners and the media alike.

We spent three years researching and developing the Lifeplayer – determining the need; establishing what features were most desirable and practical; ensuring it could be reliably powered by a solar panel or wind-up energy; deciding how we could bring different technologies already in use in Africa and elsewhere together; and most importantly, how we would get the research and development funded.  We were so blessed that Tom Hanks stepped in and not only contributed generously to the Lifeplayer’s development, but he asked his friends to help, too.  We could not have asked for a more devoted supporter on every level.  His tweet about the Lifeplayer was retweeted by thousands of others who spread the word virally.

There are a lot of people who have made the MP3-enabled  Lifeplayer possible.  Chief amongst them is Phil Goodwin, who heads our new product development and trading arm, Lifeline Technologies Trading Ltd.  Phil is the design principal who has headed a multi-disciplinary team of model makers, industrial designers and software engineers, as well as the excellent group at our production facility in Asia.  Due to component shortages brought about by the economic recession, we experienced some unforeseen delays, but finally the Lifeplayer is en route to being included in a host of important initiatives that will bring high quality information and educational content to those who otherwise would not have these learning opportunities.

I also want to thank the Lifeline Energy team and boards for their terrific support for their unwavering enthusiasm and belief in our vision.

New York has been the perfect place to launch the Lifeplayer, especially with the UN General Assembly meetings and the Clinton Global Initiative (CGI). The city is abuzz with excitement (and traffic snarls) and I’m honored to be making an input tomorrow at the CGI about women and the environment.

Science for Humanity feature Lifeline Energy Lifelight

August 4, 2009

Scientific networking site Science for Humanity recently featured Lifeline Energy’s Lifelight.

Science for Humanity aims to match scientific capability to human need. Through collaboration and innovation, Science for Humanity develops appropriate and sustainable solutions to reduce poverty, and realise economic benefit for vulnerable populations.

Read how the Lifelight can increase living standards and power economic growth:
Lighting up Africa – Renewable Lighting

Filed under: Media Coverage,News — Tags: , , , — Lifeline Energy @ 12:08 pm