Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

Tackling Energy Poverty

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What About Including Women in Africa’s Transformation?

May 17, 2012

By Kristine Pearson in Addis Ababa

I left the closing plenary of the World Economic Forum on Africa in Addis Ababa last Friday with a profound sense of optimism. Josette Sheeran, the Forum’s new vice-chairman, moderated a wonderfully inspirational panel with African Young Global Leaders and Global Shapers. She asked: “What if, what about and if you could…”

For three days on limited sleep, we conversed about Africa — what needs to be done, what we’re doing well, where we’re going and the speed at which we’re traveling. South Africa’s minister of finance, Pravin Gordhan, delivered his heartfelt remarks, reminding us that there are a billion lives on this continent that need to benefit from Africa’s transformation.
Little did I realize how swiftly and significantly Minister Gordhan’s words would touch me.

For more than 13 years I’ve had the privilege of making friends with exceptional African women. As the head of Lifeline Energy, my work takes me into all sorts of different environments, from crowded urban settlements and refugee camps to isolated rural areas. Here, our solar and wind-up MP3s and radios provide access to information and education specifically for these underserved populations. And, whenever I travel in Africa, I make a particular point of speaking with women who struggle to make ends meet and who use fossil fuels for their basic energy needs. I’m convinced that as long as women are dependent on non-renewable energy sources, the odds are highly unlikely they will rise out of poverty.

On Saturday, I asked my Ethiopian friend, social entrepreneur and children’s TV presenter Brukty Tigabu, who runs Whiz Kids Workshop, if she could arrange for me to meet local women. Brukty took me by taxi to Fresh and Green Academy, a colourfully painted primary school located off a two-lane paved road in one of Addis’s newer neighbourhoods (when I visited Addis 10 years ago this area was little more than a eucalyptus grove).

Fresh and Green, although accredited, doesn’t receive government support. Its founder, 36-year-old Muday Mitiku, relies on sponsorship and income-generating projects to fund the education of 125 local at-risk children from preschool to grade 4. She also helps support their destitute mothers medically and financially. Although she lives in a modest two-room house, Muday has adopted eight children whose mothers have died of HIV/AIDS and would otherwise have been forced to live on the streets. Some of the children are HIV positive themselves.

Muday told me the tragic story of a woman who was lying on a floor in a shop room nearby waiting to die. Although anti-retroviral drugs are free in Ethiopia, people still have to find the funds for transport, often wait for hours to be seen at a hospital, and then require regular meals to ensure that they don’t become ill from the medication.

During my trip, I visited women in their one-room, rough-hewn mud, straw and aluminium shacks they rented in back gardens and behind a bar. I also spoke with three women, all part of the Fresh and Green cooperative, who were weaving brightly coloured scarves on traditional wooden looms on the school grounds. As I was a textile major at university, I recognized the looms — the historical design hasn’t changed for more than 2,000 years (weaving of cloth is considered a highly skilled occupation, and as such, is usually performed by men).

All the women that I spoke with confirmed what I’ve heard hundreds of women say, that they spend far too much money on kerosene, charcoal and firewood. Their rent includes an unreliable electricity supply, usually a light bulb dangling from the ceiling; they can’t afford batteries for a flashlight or radio. One woman had a clock radio, but it didn’t work because a rat had eaten the cord.

As Brukty and I were saying our good-byes, a wafer-thin girl named Sara ran past us with ripped-up paper in her hands, crying. Her mother had torn up her homework and told her that there was no point in her going to school as she was just a girl. We went to look in on the mother. Lying on the ground under a threadbare blue blanket, her silhouette appeared as if she was a 10-year-old girl herself as she was so emaciated. She had lapsed into a coma and could die at any moment. It was devastating to witness this.

Imagine that Sara’s last memories of her mother are those of unspeakable cruelty. Her mother is like many other poor and rural women who migrate to cities across Africa and around the world. Many are often forced to turn to risky sex work to feed themselves and their children just to stay alive.

It is precisely girls like Sara and other children at the school, the mothers of the cooperative and even Muday, who so far Africa’s transformation has passed by.

As I think back to Minister Gordhan’s reference to the transformation of a billion African lives, I truly believe that until we in Africa change our attitudes to the treatment of poor women and girls and encourage the Sara’s of this continent to be all that they can be, we cannot yet congratulate ourselves on Africa’s transition.

The World Economic Forum can be a powerful force in achieving this transformation if we all build on the strong intentions expressed in Addis last week.

When Tuaregs Exchanged Guns for Radios

April 11, 2012

By Kristine Pearson

Extremist Tuareg rebels took advantage of the chaos in Mali and declared statehood in the northern part of the country.  Traditionally Tuaregs have lived a nomadic pastoral lifestyle across West and North Africa. Ten years ago I had a series of extraordinary experiences with the Tuareg. I wanted to share them, not because of the headlines, but because of a Tuareg sultan in Niger, who was kind and welcoming to me, recently died. He had ruled for 52 years.

In 1998 the final remaining armed Tuareg group signed an uneasy peace agreement, ending the third Tuareg rebellion in Niger in the 20th century. One of the poorest in the world, twice the size of France and mostly desert, Niger was also awash with guns.

In late 2001, in collaboration with the UNDP and the government, we co-launched Radios for the Consolidation of Peace – a guns-for-radios project.  We donated a significant number of what would now be considered old model wind-up and solar-powered radios.  The UNDP worked with the government in the recovery and destruction of illicit small arms. Through the Rural Radio Network (RURANET) and the rapid expansion of community radio stations, communities would be informed about the initiative to collect and destroy illegal weapons. Our radios would provide much needed information access in local languages which would, in turn, accelerate development. Given that batteries are hard to come by for nomads and in far-flung villages and electricity non-existent, it was believed access to information would be more valuable in peacetime than guns.

One such radio station was in Agadez, a once bustling crossroads where Saharan camel caravans converged. In the centre of Niger, Agadez was also the farthermost point of the vast Ottoman Empire. Ibrahim Oumarou, the Sultan of Aïr and an important political and spiritual Tuareg leader, was a frequent guest at the station, which broadcast in Tamasheq, the Tuareg language.  I wanted to meet him, but protocol required that I be interviewed by and granted approval from the caliph (an advisor) first.  The caliph and his colleagues agreed on the meeting for my subsequent visit in several months time.

On my next trip to Agadez in 2002, I had an audience with the sultan at his 15th century palace – made of mud. He proudly showed me the computer that he was learning to use, but didn’t yet have an email address.  Palace electricity came from a diesel generator. The sultan further proclaimed that both Tuareg men and women had to know all the modern technologies. He told me that he’d visited America two years previously and had loved it.   We sat in white plastic chairs while the brightly dressed palace guards served syrupy drinks in the domed reception room cluttered with mementoes. Pictures and sand covered the fading blue walls.

We talked for some time about his people, their struggles and their disappearing way of life. We spoke of the peace process and of the importance of ensuring that everyone could get information from the radio when they needed to. The sultan resolutely supported the guns-for-radios project saying that armed conflicts leave too many scars and often lead to further conflict.  I recall him being warm, wise and moderate in his views. Before our two-hour meeting ended, I innocently asked the sultan if I could meet his wives, assuming that there were four. He didn’t give me an answer, but later a note was delivered to my hotel saying that the meeting would be the next day.

This proved to be one of the most memorable experiences of my life. Instead of meeting four co-wives, I met the six – the Sultanas of Aïr.  What was unknown to me initially is that I was the first outsider that they had ever met, let alone the first white person.  From the time that they were selected by the sultan to marry, they had been cloistered in the compact one-story mud palace in Agadez with their children, attendants and guards. We had two two-hour open and revealing discussions.  At the risk of sounding trite, they were truly an honour and privilege. I wrote about my experiences with the sultanas in more detail in 2002.

With the sultan’s blessing, that trip to Agadez ended with my attending ceremonies whereby mainly Tuareg men (although there were some women) exchanged their working small arms for radios. The guns were then burned in ‘flames of peace’ ceremonies.  However, there was one minor hiccup – the army had neglected to empty a few bullets from the rifles.  When the fire was lit, the guns started going off; hundreds of petrified onlookers dove headfirst into the sand and several ran off, but no one was hurt. It was only amusing afterwards.

I have thought often about those trips to Agadez.  They were made by a road – a hard and dusty 15-hour drive from the capital city, Niamey. I have thought a lot about the sultan as I have read of the continuing food shortages that have affected them and the on-going conflicts in the Sahara involving the Tuareg and what they believe to be their traditional lands and rights taken from them. Most of all, I have thought about the sultanas and wonder now that the sultan has passed away, what will happen to them.  A friend in Niger has told me that one of his sons was groomed to take over.  I hope that the son will rule as wisely as his father.  I am optimistic that the sultanas will be able to make their way in a world that they know from radio, from television, and from the rooftop of the palace.

The importance of lighting and communication

March 6, 2012

By Rhea Ranjan

What struck me about Lifeline Energy was more than the mere prospect of experience in marketing. It was the uniqueness in what the organisation focused on and aimed to achieve. It is a non-profit focused on dealing with unique issue of energy poverty in Sub-Saharan Africa as well as other regions in the world. It focuses on providing solar-powered and wind-up lighting and radios and MP3s to rural communities with the aim to provide safe lighting for daily activities, information, education and access to communication with the outside world.

Few understand the importance of light and communication. Instead the general ideas regarding development relate to the big in-your-face issues such as daily income levels, famine, etc. This is not to say these issues are not important. However while a large percentage of the world’s development resources focus on these issues, the attention given to the basic concepts of light and communication within a community is just not there. As Kristine Pearson (CEO) said to me while explaining Lifeline Energy, “You need to have been in the field and out there to see and understand what radio does. When a child can suddenly hear a radio programme and learn about things that she never even thought about. You have to see for yourself to see how radio completely opens up someone’s world.”

By opening up your world, Pearson refers to how many aspects of daily life the organisation can affect. By providing safe and efficient lighting products, the use of dangerous kerosene as a lighting fuel reducing the detrimental effects on communities caused by fires and inhalation.  This is a particularly common problem in poor countries.  Clean light also helps children study, boosting attendance and exam results. Such a simple plan has found a starting point to a solution required to achieve the UN Millennium Goals. Likewise, projects using radio have helped communities in several different ways, like bringing information to remote areas in the form of news as well as educational programs for healthcare initiatives. There’s a long running primary education programme in Zambia called ‘Learning at Taonga Market’ which improves education levels in communities.

The little girl who could

March 2, 2012

By Uzma Sulaiman

It’s one of the cardinal rules when you’re interviewing – detach yourself from the interviewee. Ask questions, take notes, but never get emotionally involved in the story. To put it simply, it isn’t professional to have a vested interest in the person’s life. I’ve always upheld this rule, that was until I met Nanjeke.

I first noticed Nanjeke at the back of the classroom at Moon City community school in Lusaka. She was well-mannered and exceptionally shy. When the teacher asked a question the other students squirmed in their seats hoping the teacher would pick on them, while Nanjeke would sheepishly raise her hand, copying the other students, but secretly hoping she wouldn’t be called upon. But there was no missing her – at just ten-years old Nanjeke was over five foot tall. In fact, she was already taller than me!

After class had finished I asked the teacher if I could speak to Nanjeke. She came over to me with her head bowed as if she had done something wrong. “So what’s your name?” I asked. Averting her eyes, she quietly responded: “Nanjeke. I’m sorry I just started school”.

Nanjeke lost both her parents when she was two to HIV/AIDS. At the time she was living in a rural area of Zambia. After her parents passed away she went to live with her grandmother. A few years ago, they moved to Lusaka to live with her uncle. It was then that she decided to take her future into her own hands.

“I told my grandmother I wanted to go to school after I saw all the other children going,” she says. With no money to afford school uniforms, supplies or the starting fee for Zambia’s “free” public school system, her family turned to the Moon City community school. The school was not far from her uncle’s house and a non-obligatory school uniform was provided along with school supplies.

It has now been a month since Nanjeke started at Moon City. She may be shy but her skills are developing.

After ten minutes of asking her questions and her timidly responding, she finallylifted here head when I asked what she wants to be when she grows up. She emphatically responded, “I want to go to university and become a lawyer. I know I can do this if I do well in school.”

Out of many children I spoke to during my time in Zambia, Nanjeke’s story stays with me. Although quiet, she chose a new path for herself at such a young age. I am confident that she has a bright future ahead of her.

Uzma was in Lusaka observing the Ministry of Education’s Learning at Taonga Market radio distance education initiative in action. Lifeline Energy has been providing solar and wind-up radios to ensure educational access to all Zambian children since the pilot project was launched in 1999. So far 900,000 children have benefited from the programme across Zambia.

Lifeline Energy’s Prime radios are being introduced to the programme.

Much more than mentor to Zambian children

February 27, 2012

By Kristine Pearson in Lusaka

Tall, well-spoken and smartly dressed in a grey blazer, Christopher Banda, 21, proudly tells me that he’s studying at a technical institute to become a procurement specialist.  He credits his academic devotion to his ‘teacher’, Mwenya Mvula and the solid primary school education that he received from the Learning at Taonga Market interactive radio instruction (IRI) programme.  The youngest of four children, he was raised in a Lusaka township by his mother, a domestic worker, who could not afford to send him to a government school. Despite primary education being free in Zambia, buying a uniform, books and other items were beyond her means.

Radio schools don’t require uniforms or books. Entering Taonga Market in Grade 3, Christopher said that learning for him was enjoyable and he still remembers the Taonga Market songs.  A field trip to the international airport that Mr Mvula organised made a lasting impression because he met a pilot who had seen the world. Christopher added that Mr Mvula inspired him to study hard and to reach for his dreams.

Mr Mvula is not a qualified teacher. He’s a volunteer ‘mentor’ who has been trained in IRI methodology which actively guides teachers and learners through lessons on the radio. As one of the first Taonga Market mentors who started in the programme more than a decade ago, he estimates that nearly 90% of his students have gone on to secondary school. This is an exceptional achievement as a significant number of children were orphaned.  Pupils in radio school, who at time learn under a tree, take the same exams as children in wealthier government schools.

I first met Mr Mvula in early 2007 when I visited community learning centres that used our radios.  Despite it being just a 20-minute drive from central Lusaka, the ongoing cost of batteries to power a radio was too expensive for this impoverished township. The electrical poles were visible in the background, but they didn’t light up this part of town. At that time one of his classes met in a one-room house; another assembled on the grass in front of a maize field. Now they have small, dedicated classrooms. His enthusiasm for the programme, his pride in his work, and his love for the children were as palpable then as they are today.

The 46-year old Mr Mvula grew up in Katete, a farming village near the Mozambique border. In 1991 he headed to Lusaka to seek a better life and where he married Monica.  They have six children and one grandchild.  Mrs Mvula makes and sells chipati bread and sweets along the side of the road. Although he tutors students in the afternoon to earn income, sometimes parents can only afford to pay with vegetables or a chicken.

Mr Mvula has encouraged hundreds of young learners over years to strive for their dreams.  He’s not giving up on his own dream either, to qualify as a teacher.

Please consider supporting a Taonga Market classroom by donating a Prime or a Lifeplayer MP3.

Welcome to Zambia

February 20, 2012

By Uzma Balkiss Sulaiman en route to Lusaka

“Where does Balkiss come from?”, asks the man at the check-in counter for Ethiopian Airlines at Heathrow. He is, of course, referring to my middle name. “Oh, it’s my grandmother’s name, it’s from Yemen,” I respond. “Oh no”, he interjects, “It’s actually from Ethiopia. It was one of the names of the Queen of Sheba who ruled Ethiopia and Yemen. It’s a beautiful name.”

I was impressed. I know it is a name rich with history, but that was one of the very few times my middle name hasn’t been mangled and mispronounced. I take this as a good omen for the week ahead.

I am on my way to Lusaka, flying via Addis Ababa, to see first-hand the impact of our radios in the Learning at Taonga Market radio-distance education programme we’ve been involved with for over a decade. This is one of many firsts for me: It’s the first time I’ve visited Zambia; seen our solar and wind-up radios in action; or been to sub-Saharan Africa for that matter.

I’m looking forward to visiting Zambia. I have heard a lot about the country from friends who have visited, but nothing compares to experiencing it with your own eyes. The weather is an obvious plus, as it is rainy season so you get that mixture of sun and the cool breeze after it rains. In addition, I’m relishing being away from the London weather.

However, the most important part of my trip are the children our radios are supporting. I’ve tested our solar and wind-up Prime radios, but nothing will compare to seeing them being used for the large classroom lessons they are designed for.

The Learning at Taonga Market programme – initiated by Zambia’s Ministry of Education – benefits hundreds of thousands of children who are unable to attend formal school, as well as supporting government classrooms. We are now introducing our Prime radios into Zambia, helping to ensure that these children will have access to an education and, more importantly, a brighter future.

Hopefully my good omen in London will last for my entire stay.

World Radio Day today #WorldRadioDay

February 13, 2012

In honour of World Radio Day, the South African Broadcasting Corporation posted this blog:

Today is World Radio Day, a celebration of the role and function of radio in the lives of people on the planet. The day is endorsed by UNESCO. The South African Broadcasting Corporation (SABC) is also taking part in the celebrations:

SABC Radio will be celebrating World Radio Day with all South Africans, informing them about its history and its importance in our daily lives. The SABC Radio network reaches over 25 million people on a weekly basis with its radio platforms positioned to serve all South Africans including Channel Africa, an International Public Service Radio Station whose role is to contribute to the development agenda of Africa.”

“Radio is the pioneer of all electronic media. It is as relevant today as it was 75 years ago. Radio is still the medium of choice as it still commands the highest penetration as a medium in South Africaand the developing world.

SABC Radio, for the past 75 years, has assisted in informing, educating and entertaining South Africans from all walks of life, said Lesley Ntloko the acting Head of Radio of the SABC. On the 13th of February stay tuned to your favourite SABC radio station and join in as we reflect on special moments and memories that SABC Radio has created.” SABC Radio

SABC Radio Archives, the archives which collects and receives material from all the SABC Public Broadcast Services (PBS) Radio Services, also reflects on the importance of this day.
SABC Radio has been broadcasting for 75 years, and we have audio material covering the history and the culture of the same period, collected, catalogued and “stored in the various archive repositories across the country.”

The SABC Radio Archives preserves material for the following reasons:

  • To preserve SABC broadcasts and raw material as a corporate function;
  • To be of service as a well-organised source of broadcast material to the SABC;
  • To preserve permanently highlights in the history of the development and broadcast patterns of broadcasting in South Africa;
  • To bequeath to future generations an audio-image of South Africa at certain periods as it was portrayed by the SABC;
  • To provide researchers with information and facts on sound carriers that are not available in any other form;
  • To preserve, as part of the National Broadcaster’s function and as far as possible, complete recordings of the South African culture legends and oral traditions, including a comprehensive set of nature and habitat sounds of South Africa
We truly preserve some of the most precious memories of our history in radio.
Our existence is because of the medium of radio, a medium which are able to reach more people than any other!
Happy World Radio Day!
Happy listening!
Radio remains my first love

February 6, 2012

Radio has been the subject of some of my academic research and it’s a central platform of my teaching in the Bachelor of Journalism at the University of Canberra. While I’m writing my PhD on the impact of social media on journalism, I always point out that radio was the original social and interactive medium.

World Radio Day coincides with the first lecture of the year for my Radio Journalism class at the University of Canberra, so I am planning an interactive lecture about the role of radio in society and democracy, featuring audio clips from ABC broadcasters about why and how they got into radio, along with some great archival material. The students will be asked to live-tweet the lecture.

In the tutorials/workshops that follow the lecture, the students will be paired up with an audio assignment – to record each other’s experiences of growing up with radio (wherever home was). They’ll then edit those reflections into 90 second packages for webcast on an ABC website called ABC Pool – a social media/collaborative media portal. Additionally, via that site, the students will form discussion groups about radio designed to crowd source story ideas about the role of radio in contemporary society for production later in the semester. Selected stories from this collaboration will be broadcast by ABC Radio in Canberra as well as hosted on ABC Pool.

Radio – My Most Trusted Friend

February 2, 2012

By Kristine Pearson in honour of World Radio Day

When I set-up Lifeline Energy (or Freeplay Foundation as it was known then) in January 1999 I was tasked with finding ways to get the first model hand-crank radios to rural Africans who didn’t have listening access. Although I had travelled widely across Africa, admittedly I was naïve when it came to radio. It didn’t take me long to appreciate the profound power and importance of radio in the lives of the poorest.

In early 1999 I received a hand-written airmail letter with beautiful Rwandan stamps addressed to ‘The Manager’ with the picture below.  The author, was a student intern working for an NGO in Rwanda.  She said that our wind-up radios, which had been donated by the British government, were of great benefit to helping “child-headed households”. This was the first time I’d heard that term.  The 1994 genocide having orphaned an estimated one million children meant that an entire generation could grow up without a parent.  HIV/AIDS, which was largely unknown before the genocide, was rapidly becoming a pandemic in the Great Lakes region expedited by widespread raping of women, further orphaning children.

I later went to Rwanda, and with the aid of a local charity – Refugee Trust – spoke to groups of children who headed households and had received our radios. Some were as young as nine and most were girls.  Nothing prepared me for this experience. The messages perpetrated by the now infamous hate radio stastion Radio Mille Collines were well known, but for those old enough it was never mentioned.

The photo Kristine received

These children were the poorest of the poor.  Destitute, their only clothes were the ones on their backs. Most slept on the ground. Many were malnourished and didn’t feel well. All had experienced unimaginable trauma and had responsibilities that no child should ever have to bear.  How they coped at all, I don’t know.

The children told me that they listened to their radios from the time they woke up until they went to sleep, if they slept at all.  They said that they were afraid of the dark and worried about soldiers coming. The voices on the radio made them feel safe after dark. Nearly every child said that what they wanted to listen to most was the news. Given the instability in the region at that time, they wanted to know what was going on in Rwanda and in neighbouring Congo where a fresh conflict was underway.

Their impressions of the genocide and what happened seemed to depend on what side of the genocide that their parents were on. In either instance, they revealed that they didn’t trust the adults around them and felt exploited. They said that the radio was “their most trusted friend”. At that time their favorite stations were the Voice of America’s Great Lakes Service and the BBC World Service.  Both broadcast in the local language of Kinyarwanda.

In addition to the news, they needed basic, practical advice that a parent or trusted adult would provide about hygiene, health, nutrition, cooking and farming and livestock care.  A soap opera drama called Urunana had begun broadcasting which included an orphaned family in the story line. Many said that they never thought that they would be rich enough to own a radio or to even buy batteries. They could listen any time because our radios could be wound up on demand.

Children gathered in groups of up to 20 to listen and discuss what they heard, helping one another. Francine, 15, said that winding up the radio made her feel important and it was like having a ‘magic box’.

A child-headed family with their radio

Mukakarimba, a 14-year old head of household told me that her most important possession used to be her goat.  Now it was her radio. Jean Paul, 13, said that without his radio he would have not known to wash his hands before eating and that he had to boil water before drinking it. Eriminata, 16  and the head of a household of five younger siblings, said that her radio was her ‘lifeline’. The name stayed with us.

Over the years I’ve been to Rwanda 35 times and have spoken to hundreds of children who head households.  It was where the idea for the Lifeline radio, the first radio designed for children living on their own and distance education was conceived. We’ve been responsible for the distribution of more than 16,000 solar and hand-powered radios in Rwanda reaching an estimated 300,000 listeners.

To those children who are poor and isolated, on-demand radio access is still their lifeline. Children cite Radio Rwanda and community stations as their favorites nowadays.  Rwanda’s radio waves are rich with programmes on farming, peace and reconciliation, livestock care, the environment and health.

Although the groups of listeners are smaller in Rwanda than in other programmes, such as those found in schools, the impact of radio is potent and positive. Children feel that they have information that they ‘own’ and that they can trust.

The challenges of growing up yourself while also trying to guide your siblings and provide them with life’s basic needs are incomprehensible. The most effective way that these children can consistently obtain the information they need to improve their situation, is via radio. We at Lifeline Energy recognise our responsibility to ensuring that these children have access to information and recommit ourselves to providing suitably powered radios to those who need them most.

Video didn’t kill the radio star: Thoughts from an Irishman in Rwanda

January 25, 2012

Written by Frank Reidy, a radio journalist and former Irish Army Major, in honour of World Radio Day.

Video certainly did not kill the radio star and the much vaunted demise of radio has just not happened.  Indeed radio, like cinema has flourished after the initial onslaught of television in the early sixties.  New media and new challenges face radio in a digital age and market dominated by the internet and web based solutions.  But for most of Africa and those in the developing world the transistor radio pressed to the ear is the ubiquitous image.

Frank Reidy

The high-minded model of radio espoused by the first Managing Director of the BBC John Reith: “educate, inform and entertain”, still has relevance in the era of commercial broadcasting and the public service model has survived into the digital era.  For most Africans the colonial and post-colonial era  radio stations such as the BBC World Service, Deutche Welle, Radio France, Voice of America provide services far beyond those any indigenous stations focused on.  Concepts such as fairness, impartiality and accountability were stressed in this public service ethos.  In the Cold War era radio was seen an intrinsic element of foreign policy with any development potential seen as a secondary spin off.

In the day to day struggle for survival in many parts of Africa, particularly rural Africa, Reithian concepts have little or no meaning. That does not mean the radio audience is not discerning and it recognises instantly what it likes to hear  and it knows what is good radio.  Like audiences elsewhere Rwandans love to hear themselves through their drama, music, debate and discussion.  The radio soaps neither patronise or preach but integrate into plots, sub-plots and character that which is most familiar: themselves.  With clever story lines agricultural advice is woven seamlessly into twice weekly episodes. Health advice is not pushed but is again part and parcel of the plot and debate, within the programme structure.  Debate and discussions rather than diktat is the preferred route.

But without radio receivers all the high quality programming in the world would just vanish into the ether.  The notion of having a radio in every room in the house, in the car or truck is a concept alien to so many Africans.  An old radio requires keeping it “fed” with batteries – a luxury beyond many.  The all-singing, all-dancing phone that is also a radio and MP3 player is a still a distant dream for so many.

Working in rural Rwanda in the years following the genocide I witnessed first hand the power of radio.  Radio was a force for evil in those terrible days of 1994. The then Government used the airwaves to foment hatred and division.  But radio could also be used to foster reconciliation, democracy and good governance.  The post-genocide generation now faced the HIV/Aids epidemic.  Child-headed households, with little or no state help or intervention faced a bleak future.  Both the local and international NGOs struggled to cope but with goodwill and much effort a corner has been turned.

Kristine Pearson instructing on how to use a solar and wind-up radio

It would be foolish to ascribe to radio any notion of being a panacea. But as part of an integrated model for development, radio has been a game changer on so many levels.  Small things make big differences.  Can you imagine a farmer not listening intently to accurate weather forecasts?  Health advice is listened to because it is a matter of life and death.

Then, to the radio itself.  The simplest is often the best and when you have it right make it better.  The wind-up technology Kristine Pearson showed me in a Kigali hotel back in 1999 has certainly moved on.  It was very good then and it is even better now.  And you don’t need focus groups or action plans to tell you the joy radio has brought to rural Rwanda.  I saw the reactions, I felt the joy and I know that the simple invention of the wind-up radio has achieved so much.

The challenges facing Africa are changing with its climate.  And radio in its many guises will have a key role to play.  Sure, the technology will change and the radio programmes will be cleverer and better.  But without radio that does not need to be fed with expensive batteries, it could all be in vain.  As they used to say here in rural Ireland:  “Turn it on and turn it up”.

During his 25 year military career Frank Reidy served in the Middle East with the UN and in Rwanda on secondment to GOAL, an Irish NGO. A graduate in Communications Studies from Dublin City University, Frank lectured in the Irish Military and on retirement was a researcher and reporter with the Irish state broadcasting company RTÉ. While serving as County Director Rwanda for Refugee Trust International in 1999/2000 Frank implemented a radio distribution programme in partnership with Lifeline Energy. The programme focused on child-headed households and widows of the Rwandan genocide.  Project Muraho in 2004/5 brought Frank back again to Rwanda. In partnership with Care International and Frangipani, 7,200 of Lifeline Energy’s radios were distributed.

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