Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

Tackling Energy Poverty

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Radio, “my most trusted friend”

February 2, 2012

By Kristine Pearson in honour of World Radio Day

When I set-up Lifeline Energy (or Freeplay Foundation as it was known then) in January 1999 I was tasked with finding ways to get the first model hand-crank radios to rural Africans who didn’t have listening access. Although I had travelled widely across Africa, admittedly I was naïve when it came to radio. It didn’t take me long to appreciate the profound power and importance of radio in the lives of the poorest.

In early 1999 I received a hand-written airmail letter with beautiful Rwandan stamps addressed to ‘The Manager’ with this picture inside.  The author was a student intern working for an NGO in Rwanda.  She said that our wind-up radios, which had been donated by the British government, were greatly helping “child-headed households”. This was the first time I’d heard that term.  The 1994 genocide having orphaned an estimated one million children meant that an entire generation could grow up without a parent.  HIV/AIDS, which was largely unknown before the genocide, was rapidly becoming a pandemic in the Great Lakes region expedited by widespread raping of women, further orphaning children.

I later travelled to Rwanda, and with the aid of a local charity – Refugee Trust – spoke to groups of children who headed households and had received our radios. Some were as young as nine and mainly girls.  Nothing prepared me for this experience. The messages perpetrated by the now infamous Radio Mille Collines were well known, but those old enough never mentioned it.

The photo Kristine received

These children were the poorest of the poor.  Destitute, their only clothes were the ones on their backs. Most slept on the ground. Many were malnourished and didn’t feel well. All had experienced unimaginable trauma and had responsibilities that no child should ever have to bear.  How they coped at all, I don’t know.

The children told me that they listened to their radios from the time they woke up until they went to sleep, if they slept at all.  They said that they were afraid of the dark and worried about soldiers coming. The voices on the radio made them feel safe after dark. Nearly every child said that what they wanted to listen to most was the news. Given the instability in the region at that time, they wanted to know what was going on in Rwanda and in neighbouring Congo where a fresh conflict was underway.

Their impressions of the genocide and what happened seemed to depend on what side of the genocide that their parents were on. In either instance, they revealed that they didn’t trust the adults around them and felt exploited. They said that the radio was “their most trusted friend”. At that time their favorite stations were the Voice of America’s Great Lakes Service and the BBC World Service.  Both broadcast in the local language of Kinyarwanda.

In addition to the news, they needed basic, practical advice that a parent or trusted adult would provide about hygiene, health, nutrition, cooking, farming and livestock care.  A soap opera drama called Urunana had begun broadcasting which included an orphaned family in the story line. Many said that they never thought that they would be rich enough to own a radio or to even buy batteries. They could listen any time because our radios could be wound up on demand.

Children gathered in groups of up to 20 to listen and discuss what they heard, helping one another. Francine, 15, said that winding up the radio made her feel important and it was like having a ‘magic box’.

A child-headed family with their radio

Mukakarimba, a 14-year old head of household told me that her most important possession used to be her goat.  Now it was her radio. Jean Paul, 13, said that without his radio he would have not known to wash his hands before eating and that he had to boil water before drinking it. Eriminata, 16  and the head of a household of five younger siblings, said that her radio was her ‘lifeline’. The name stayed with us.

Over the years I’ve been to Rwanda 35 times and have spoken to hundreds of children who head households.  It was where the idea for the Lifeline radio, the first radio designed for children living on their own and distance education, was conceived. We’ve been responsible for the distribution of more than 16,000 solar and hand-powered radios in Rwanda reaching an estimated 300,000 listeners.

To those children who are poor and isolated, on-demand radio access is still their lifeline. Children cite Radio Rwanda and community stations as their favorites nowadays.  Rwanda’s radio waves are rich with programmes on farming, peace and reconciliation, livestock care, the environment and health.

Although the groups of listeners are smaller in Rwanda than in other programmes, such as those found in schools, the impact of radio is potent and positive. Children feel that they have information that they ‘own’ and that they can trust.

The challenges of growing up yourself while also trying to guide your siblings and provide them with life’s basic needs are incomprehensible. The most effective way that these children can consistently obtain the information they need to improve their situation, is via radio. We at Lifeline Energy recognise our responsibility to ensuring that these children have access to information and recommit ourselves to providing suitably powered radios to those who need them most.

Video didn’t kill the radio star: Thoughts from an Irishman in Rwanda

January 25, 2012

Written by Frank Reidy, a radio journalist and former Irish Army Major, in honour of World Radio Day.

Video certainly did not kill the radio star and the much vaunted demise of radio has just not happened.  Indeed radio, like cinema has flourished after the initial onslaught of television in the early sixties.  New media and new challenges face radio in a digital age and market dominated by the internet and web based solutions.  But for most of Africa and those in the developing world the transistor radio pressed to the ear is the ubiquitous image.

Frank Reidy

The high-minded model of radio espoused by the first Managing Director of the BBC John Reith: “educate, inform and entertain”, still has relevance in the era of commercial broadcasting and the public service model has survived into the digital era.  For most Africans the colonial and post-colonial era  radio stations such as the BBC World Service, Deutche Welle, Radio France, Voice of America provide services far beyond those any indigenous stations focused on.  Concepts such as fairness, impartiality and accountability were stressed in this public service ethos.  In the Cold War era radio was seen an intrinsic element of foreign policy with any development potential seen as a secondary spin off.

In the day to day struggle for survival in many parts of Africa, particularly rural Africa, Reithian concepts have little or no meaning. That does not mean the radio audience is not discerning and it recognises instantly what it likes to hear  and it knows what is good radio.  Like audiences elsewhere Rwandans love to hear themselves through their drama, music, debate and discussion.  The radio soaps neither patronise or preach but integrate into plots, sub-plots and character that which is most familiar: themselves.  With clever story lines agricultural advice is woven seamlessly into twice weekly episodes. Health advice is not pushed but is again part and parcel of the plot and debate, within the programme structure.  Debate and discussions rather than diktat is the preferred route.

But without radio receivers all the high quality programming in the world would just vanish into the ether.  The notion of having a radio in every room in the house, in the car or truck is a concept alien to so many Africans.  An old radio requires keeping it “fed” with batteries – a luxury beyond many.  The all-singing, all-dancing phone that is also a radio and MP3 player is a still a distant dream for so many.

Working in rural Rwanda in the years following the genocide I witnessed first hand the power of radio.  Radio was a force for evil in those terrible days of 1994. The then Government used the airwaves to foment hatred and division.  But radio could also be used to foster reconciliation, democracy and good governance.  The post-genocide generation now faced the HIV/Aids epidemic.  Child-headed households, with little or no state help or intervention faced a bleak future.  Both the local and international NGOs struggled to cope but with goodwill and much effort a corner has been turned.

Kristine Pearson instructing on how to use a solar and wind-up radio

It would be foolish to ascribe to radio any notion of being a panacea. But as part of an integrated model for development, radio has been a game changer on so many levels.  Small things make big differences.  Can you imagine a farmer not listening intently to accurate weather forecasts?  Health advice is listened to because it is a matter of life and death.

Then, to the radio itself.  The simplest is often the best and when you have it right make it better.  The wind-up technology Kristine Pearson showed me in a Kigali hotel back in 1999 has certainly moved on.  It was very good then and it is even better now.  And you don’t need focus groups or action plans to tell you the joy radio has brought to rural Rwanda.  I saw the reactions, I felt the joy and I know that the simple invention of the wind-up radio has achieved so much.

The challenges facing Africa are changing with its climate.  And radio in its many guises will have a key role to play.  Sure, the technology will change and the radio programmes will be cleverer and better.  But without radio that does not need to be fed with expensive batteries, it could all be in vain.  As they used to say here in rural Ireland:  “Turn it on and turn it up”.

During his 25 year military career Frank Reidy served in the Middle East with the UN and in Rwanda on secondment to GOAL, an Irish NGO. A graduate in Communications Studies from Dublin City University, Frank lectured in the Irish Military and on retirement was a researcher and reporter with the Irish state broadcasting company RTÉ. While serving as County Director Rwanda for Refugee Trust International in 1999/2000 Frank implemented a radio distribution programme in partnership with Lifeline Energy. The programme focused on child-headed households and widows of the Rwandan genocide.  Project Muraho in 2004/5 brought Frank back again to Rwanda. In partnership with Care International and Frangipani, 7,200 of Lifeline Energy’s radios were distributed.

From Writing To A Hands-On Approach

September 28, 2011

By Stephanie Schmitt, intern at Lifeline Energy

My background is in journalism, mainly old-fashioned print and magazines, and for the last two years I’ve been working online. In my journalism course we discussed journalism of attachment and compassion fatigue, all having read reports of journalists getting too involved, saving orphans in the midst of war and later being criticised for lacking professionalism crossing the line of the observer. So, why should we bother writing?

I’ve been an intern with Lifeline Energy – which works widely across sub-Saharan Africa – for two months now. When I started I had a vague idea of what NGOs and development work looked like. Once I dug deeper below the surface it was obvious I had no clue at all. In July Somalia was hit again by a devastating drought and famine forcing mainly women and children to cross the border into Kenya and join the Dadaab refugee camps. At first I thought that all refugees require is food, water, medicine and shelter, however, what happens next? Many Somali women and children have been born and brought up in the secluded shelter of the camps since the early 1990s. Once their most basic survival needs are fulfilled, women in refugee camps want to be informed about issues that are pertinent to their lives. It is not enough to spoon-feed a person in need; one needs to assist them in becoming economically independent. For women and children who have little or no voice in their society the access to trusted information is essential.

Through Lifeline Energy’s radios, groups of women and girls are able to listen to programmes on sexual and reproductive health, gender-based violence, women’s and children’s rights, agriculture, peace and reconciliation as well as news and current events on the Somali language station. The reports, statements of women and children from listening groups and primary schools showcase the reality of how a solar-powered and wind-up radio can change their future. Before this internship I was a newbie ambitious that my writing could at best inform and ideally enlighten the reader to change a current issue. I want to use my skills, old and new, to change the lives of people so they can embrace a better future for themselves.

Interning at Lifeline Energy, I have rediscovered my passion for work, with a hands-on approach that I lost since I graduated. I would like to thank the Lifeline Energy team for welcoming me into their world. Individually they shared their unique experiences in the field, working knowledge of fundraising, report writing, project management and the wide possibilities social media tools provide to development work.

The power of community radio in the Internet age

September 9, 2011

By Birgitte Jallov, founder of EMPOWERHOUSE.

Cholera outbreaks were a recurring problem in Dondo, Central Mozambique, resulting in 200 painful deaths each year. Once the community radio station started broadcasting health programmes in Sena and Ndau, the local languages, people understood how they got ill and changed their behaviour. The next year no one in Dondo died from cholera.

In the age of the Internet and cell phone, community radio remains a powerful way for people to connect, learn and discuss issues important to their lives. Like the name would indicate, a community radio station is built and run by a community.  It usually has a relatively small footprint (up to 60 miles) and broadcasts in the local language.  Community radio station licences are based on not accepting funds from political parties or supporting one political party or candidate over another, and are owned, managed and run by community members. Although they may receive donor funding to start, they have to be sustained by the community in the long term.

Communication strengthens grassroots development

A community radio station is an essential development tool. It provides a vehicle for true empowerment and grassroots development. When the community station is owned and run by local women and men overall community involvement is strong. Gaining access to accurate information and having an opportunity to voice opinions through call-in shows or by working with programme production at the station, the community can use the radio station to address problems and find lasting solutions.  When the radio station is ‘ours’, listeners trust the programming.  There is confidence in what is aired, advice is more likely to be followed, and positive, social change can take root.

Community radio has been used to stimulate social change the world over since the 1940s in Latin America and the US, and in Europe since the early 1970s. Since the early 90s it has increasingly been recognised as a powerful tool for empowerment in communities tackling social, political and economic development challenges, not least in Africa. Hundreds of community stations in South Africa, Mali, Mozambique and Niger, for example, all broadcast locally relevant content – news, health, agriculture & environment, education, rights, announcements, and so forth.

Rosa from Radio GESOM in Chimoio, Mozambique

In addition, community radio is effectively used for celebration, preservation and further development of local culture.  For example, many community stations in South Africa broadcast ‘stories of the ancestors’, which is an important cultural component of life. When the radio station airs in the local language, new pride blossoms as I saw in Tanzania with a Maasai community who said to me, “through our own radio station, we got our identity back!”. In Ghana, traditional chiefs have adopted community radio to interact with their people.

Empowering women by giving them a voice

Issaka Maïmouna Habibou, Director of ’Radio Communitaire Terá’ in Niger

It has taken a while to get women behind the microphones in many communities: women traditionally work in the home, in the field, as well as walk to collect firewood and water. Taking the lead in public is quite foreign to the role of women in a rural African context. But this notion has changed in many communities, realising that, actually, women are at the core of the family and the community. It is women who tell the stories about the past and pass on the traditions to the young ones. Women also want to learn about women’s issues from a woman’s voice.

Women station managers are still not commonplace. But where they are, the stations are often more sustainable. In Terá, Niger, 140 kms outside the capital Niamey, it was Issaka Maïmouna Habibou, who received me in the Director’s office. And all the people working at the station were women. She explained that the station’s money had disappeared along with CDs and equipment. When the radio board had finalised their investigation, letting those with long fingers go, only women were left.

In most African countries, literacy is still a challenge. Large populations are not sufficiently literate to read a newspaper or to use the Internet actively. This is where radio still comes into its own as a communication tool and will continue to do so for a long time to come.

Birgitte Jallov is the founder of EMPOWERHOUSE, an organisation that assists communities, non-profits, governments and funders with finding integrated solutions to create and strengthen community radio. Her book ‘Empowerment Radio – Voices creating a community’ will be published soon. To learn more about community radio contact Birgitte on birgitte.jallov@mail.dk. Follow EMPOWERHOUSE on twitter.

Keeping Stock For Disasters

March 21, 2011

By Kristine Pearson

Access to information, light and basic energy in a humanitarian crisis can be just as essential as food, water, medical supplies and shelter.

Aerial shot of the 2000 Mozambique floods

For the past 12 years, Lifeline Energy has been involved in several major humanitarian emergencies – the Mozambique floods of 2000, the 2005 Indian Ocean tsunami, the Haiti earthquake, the Pakistan floods and now the earthquake and tsunami in Japan. Natural disasters don’t discriminate between rich or poor, although the poor tend to suffer more since they own fewer assets and don’t have insurance. These five catastrophes alone have killed hundreds of thousands and displaced more than a hundred million people. In each instance we’ve provided either solar and wind-up radios or self-powering radios with lights to displaced populations working with local aid organisations – but only several weeks to months after the disaster.

Temporary Shelters in Haiti

When a humanitarian disaster has occurred, we’ve been contacted by other aid organisations, the UN, corporates wanting to help and even national governments all asking for our products right away.  Lifeline Energy being a charity, can afford to  hold only a small number of products as we procure them from our new product development and trading arm, Lifeline Technologies Trading, on as needed basis.

For years we’ve tried to persuade donors to fund a stockpile that would allow radios and lights to arrive as soon as possible and not weeks later when lives may have been lost.  There are aid depots in Dubai, Panama, Italy, Hong Kong and other locations around the world, which make dispatching goods a fairly straightforward process.

In an emergency, I believe that dependable radios or lights that wind-up are essential.  The sun may shine, but in a crisis, a robust winding system has proven time and again to be the most reliable power source. Offering displaced populations devices dependent on costly disposable batteries or solar power only is unsustainable.  People want and need information on-demand in a disaster – from where and when aid will be distributed, to how to find/locate missing loved ones and weather reports.  One also cannot underestimate the psychosocial support that music provides. In Japan, people also want trusted updates on the status of the damaged Fukushima nuclear power plant and radiation levels on a regular basis.

Having dependable light is similarly important for safety and security at night, especially for women, children and the elderly.  If cellular networks are operating, then a way to power cell phones is just as important.

For the Japan earthquake and tsunami, between the generosity of GlobalGiving’s donors and Oxfam Japan, we have 15,000 wind-up and solar Polaris radio-light-cell phone chargers due for delivery in Japan in early April. These are destined for mainly the elderly in the Tohuku Kanto region.  Japan utilises unique frequencies and radios need to be manufactured for this market specifically.

One of the reasons that we created our new MP3 enabled Lifeplayer is for emergencies. It can provide displaced populations with up to 64GB of educational and informational access anytime, anywhere to anyone.  Children can be organised immediately around lessons in their own language. Given its excellent sound quality, the Lifeplayer easily accommodates 60 listeners. Radio broadcasts can be recorded for listening later and people can record their own stories of their survival for generations to come.

As a small agency, we cannot afford to create or hold stockpiles, yet it’s crucial that our products are immediately ready to respond to the next humanitarian catastrophe. Let us never be accused of missing an opportunity to help.

Lifeline Energy stands ready to work with others around the world to share our conviction to increase our disaster preparedness for the next humanitarian emergency wherever that may be.

A Tribute to Victor – a Hero of the Starehe Slum

February 17, 2011

By Kristine Pearson

Women and men who devote their lives to making a difference for others are publicly honored as ‘heroes’ by CNN, Time magazine, Skoll Foundation and others.  I believe that the real heroes are those unsung, unrecognized people living in the communities they serve who are often living in dire poverty themselves.

One such hero was 31-year old Victor Ochieng. Victor had worked his way up from security guard to headmaster of Little Bees, a school built beside a refuse dump in Nairobi’s sprawling Mathare Valley slum.

In 2008 I was introduced to the much loved, irrepressible, larger than life, 60-year old Mama Lucy Odipo,  a community organizer and founder of the Little Bees School.  The school is situated in Starehe, a seven-hectare maze of rusty iron roofed shacks and shops, muddy alleyways, and rocky streets.  Mama Lucy received a Lifeline radio through a women’s group and she invited me to visit the school.

A colleague and I arrived to the parking area next to the sign (land) ‘grabbers will face necessary action’.  We walked down a slope criss-crossing the muddy, smelly stream of sudsy wash water mixed with raw sewage, which flowed into a narrow tributary of the brown Nairobi River that was choked with garbage.  We turned right into an unmarked dark passage just wide enough for two people and heard the sound of children laughing.  It was recess.


“Welcome to Little Bees, my name is Victor.”  A tall, thin man wearing khaki trousers and tennis shoes extended his hand to me with a smile. He told me that he was the head of security and proudly showed me around. Victor escorted me to the small playground, packed with children playing on equipment that included a rickety jungle gym, an upside down wheelbarrow and a seesaw.

On one side of the playground were sheet metal, dirt floored, sand flea infested, makeshift classrooms filled with second-hand desks.  Each classroom only had one small window. On the other side were two brick classrooms. I could see that they were building a second floor with plastic tarp walls. The children were all shimmying up and down a rough-hewn ladder as if it were stairs with a railing. It made me very nervous, but no one else seemed to be. The toilets were overflowing, as evidently the municipality had not emptied them. Little Bees would be condemned in America or Europe.

Nonetheless, the 20 orphans taken in by Mama Lucy and the 180-day students, many of whose parents were destitute, were as playful and full of life as any child in an upmarket school. They crowded around me and welcomed me with a song.  Their red and blue uniforms with white shirts were patched and mended hand-me downs, most of which did not fit. Every day the children ate a hot meal prepared by volunteer mothers from the neighborhood cooked in a big iron cauldron over a wood fire. Although hugely under-resourced, the children were loved, fed and thriving. Victor adored the children and they clearly loved him.

Primary education is free in Kenya.  There is an acute shortage of schools in slums. Non-formal schools like Little Bees spring up to provide an education offered by volunteer teachers, who may not have a teaching qualification.  Victor told me how much they appreciated listening to the school lessons broadcast by the Kenya Institute of Education on our radio, especially for subjects like science and maths.

A few months later, I returned to Little Bees and Victor greeted me like a long lost friend, telling me that he’s ‘moved up’ to librarian and head of procurement. I had a Tom Hanks Day t-shirt with me given to Lifeline Energy by Kevin Turk, an American who raises funds for us each year through his International Tom Hanks Day fundraising event. It was too big for the children, so I gave it to Victor.

As I was taking some video, Victor reappeared in his new t-shirt and I casually ask him if he knew whom Tom Hanks was? He thought for a minute and said the he did not.  I asked him to guess.  Here’s the sweet video.

VictorandTomHanks

Over the next few visits, ‘Tommy Honks’ as Victor called him became an inside joke between us and we always laughed about it.

Last year in May, before the World Cup, I gave Victor a Vuvuzela in the colors of the South African flag. It was the first one that anyone had seen (other than in a newspaper) and Victor swiftly became the Pied Piper of Starehe. As he blew it and the children followed him around the school and into the street.  He was so proud of his new ‘trumpet’ and he loved entertaining the community.

Every time I’ve been in Nairobi, probably nine times in the past three years, I have visited Little Bees.  Each time Victor had been promoted – from security, to procurement, to librarian to social studies teacher, to deputy headmaster. Victor’s life was the school and he was always making renovations and improvements. On my last visit he was being groomed to take over as headmaster, enabling Mama Lucy to slow down.

I emailed Mama Lucy in January to tell her I was coming to visit. She wrote me back and told me that Victor had been murdered.  He went out at night to buy medicine for his young son, Meso, when three thugs stabbed him in the stomach and snatched his cell phone.  He died later that night in Kenyatta Hospital.

When I visited Little Bees twice in early February, sadness filled the air.  I learned that Victor, who was survived by a young wife and two young children, was Mama Lucy’s fourth born son, out of 15 children. She had never mentioned that Victor was her child. She didn’t want me to think that he had been promoted out of nepotism, but instead because of his abilities, devotion and dedication to the children – the ‘little bees’.

Victor was buried on 12 February at his birthplace in Kisumu, in Kenya’s Western province at a funeral attended by hundreds of mourners.

How this slum school survives on so little is a miracle, but how it will survive without Victor I don’t know.

Living in a Nairobi slum where the conditions of life are unspeakable in 2011 – overcrowding, inadequate housing, the paucity of basic services, the lack of quality health care, combined with high levels of violence and insecurity  – where a life is reduced to a cell phone, is nothing short of a human rights abuse.

Victor was robbed of his phone and paid for it with his life.  And now Mama Lucy was robbed of a son, the school was robbed of devoted role model and leader and humanity was robbed of a hero.

Please let us know if you would like to make a contribution to the Little Bees School, which can either be done through Lifeline Energy or sent directly to Mama Lucy.


Radios for the referendum in Southern Sudan

January 11, 2011

By Kristine Pearson

Radio remains the most important communications medium in sub-Saharan Africa, especially so in Southern Sudan.  With electricity, cellular coverage and Internet restricted to a handful of cities in an area the size of Texas, radio remains the only technology that can reach isolated groups. That said, batteries outside towns and trading posts are hard to come by and expensive, making rural communities even harder to reach.

Picture courtesy T Thielen

From late 2006 to 2008, Lifeline Energy shipped 265,000 of our solar and wind-up radios to Southern Sudan in support of a broad-based civic education initiative spearheaded by the National Democratic Institute (NDI). The radios were deployed to support Let’s Talk, a 30-minute weekly programme covering a host of issues – political transition, rights and responsibilities in a democracy, the new constitutional framework and political processes. Providing listening access through our power-independent radios not only helped ensure access for women and youth, but also enabled people to listen to topics of interest like the weather, news and educational broadcasts. Let’s Talk was broadcast on Sudan Radio Service and Miraya FM, the south’s most popular station.

In a country with less than 50 miles of paved roads, delivering these huge consignments was no easy task, as evidenced by the trucks transporting radios stuck in the mud on the Juba-Yei road. The responsibility of distributing the radios fell to NDI’s partner NGOs working in the southern states for use by listening groups.

Juba-Yei road

Our project manager, Chhavi Sharma, and I travelled to Juba in February 2008 to work with NDI’s on-the-ground partners to help create a training programme. Although I had been to Khartoum, it was my first trip to the south. The training, attended by about 40 local and international NGO staff of the partner NGOs, took place in a community centre overlooking the Nile. Literacy levels in Southern Sudan are some of the lowest in the world and for women, literacy is an appalling 8%. Therefore, the training had to be highly visual and pictorial. Teachers and community leaders were identified as radio guardians, but we understood that many might never have operated a radio before.

Radio training programme in Juba

The lack of infrastructure makes feedback difficult to obtain.  However, I am confident that our blue radios have made a positive difference to people’s engagement in this week’s referendum to decide whether or not Southern Sudan should become Africa’s 53rd state.

I have watched with immense interest the television images of the long and patient queues of high spirited women and men wearing their best clothes and baking for hours in the sun waiting to stamp their thumbprints on the ballot paper.  It brought back fond memories of 1994, when I waited for several hours myself to vote in South Africa’s first democratic elections on the second of three election days. The role that radio played in informing around those elections cannot be underestimated either.

The Lifeplayer Launches to the World!

September 20, 2010

An update from Kristine Pearson in New York City.

It is such a gratifying feeling to see something that you’ve nurtured for so long come to life.  Last week we successfully launched a tool that we truly believe will be a game-changer in educational access for millions in the developing world.  This is first device ever created for humanitarian use that allows content to be pre-recorded or loaded later (up to 64GB), can record live voice or radio broadcasts and even charges a cell phone.  Called the Lifeplayer, it has been phenomenally well received by development specialists, partners and the media alike.

We spent three years researching and developing the Lifeplayer – determining the need; establishing what features were most desirable and practical; ensuring it could be reliably powered by a solar panel or wind-up energy; deciding how we could bring different technologies already in use in Africa and elsewhere together; and most importantly, how we would get the research and development funded.  We were so blessed that Tom Hanks stepped in and not only contributed generously to the Lifeplayer’s development, but he asked his friends to help, too.  We could not have asked for a more devoted supporter on every level.  His tweet about the Lifeplayer was retweeted by thousands of others who spread the word virally.

There are a lot of people who have made the MP3-enabled  Lifeplayer possible.  Chief amongst them is Phil Goodwin, who heads our new product development and trading arm, Lifeline Technologies Trading Ltd.  Phil is the design principal who has headed a multi-disciplinary team of model makers, industrial designers and software engineers, as well as the excellent group at our production facility in Asia.  Due to component shortages brought about by the economic recession, we experienced some unforeseen delays, but finally the Lifeplayer is en route to being included in a host of important initiatives that will bring high quality information and educational content to those who otherwise would not have these learning opportunities.

I also want to thank the Lifeline Energy team and boards for their terrific support for their unwavering enthusiasm and belief in our vision.

New York has been the perfect place to launch the Lifeplayer, especially with the UN General Assembly meetings and the Clinton Global Initiative (CGI). The city is abuzz with excitement (and traffic snarls) and I’m honored to be making an input tomorrow at the CGI about women and the environment.

Tom Hanks Kicks-off Haitian Humanitarian Radio Relief

January 21, 2010

I am delighted to announce that two-time Academy Award winning actor Tom Hanks, and Lifeline Energy ambassador, is kick-starting our Haiti Humanitarian Radio Relief Fund for earthquake survivors in Haiti.

Why radios are needed

Access to information is critical both during an emergency and in reconstruction. Although often overlooked, news and updates from local and international sources is an urgent need, along with water, food, shelter and medical attention. Radio stations are broadcasting and our radios will help aid agencies, the UN and the government get essential information to the population.

The Washington post has written an excellent about the importance of radio information

But what the article fails to cover is how will people be able to listen to the programming? Electricity levels were low to start with and batteries will be difficult to come by and expensive. The most vulnerable groups, including women and children, are in danger of being excluded.

What we can do to help

We have an established track record in humanitarian radio relief having been directly involved in the Balkans conflict, post-genocide Rwanda, the Mozambique floods, in refugee camps in Tanzania and Kenya, and the Asian tsunami. Lifeline Energy has an excellent network of partner organizations on the ground and a proven methodology for distribution.
The Lifeline radio we developed is one of the most successful aid-only products in history and is robustly engineered for harsh conditions. With AM/FM and short-wave bands, it will pick up both local and international stations and with its excellent sound quality, large groups will be able to hear it clearly. It operates on solar energy coupled with a fail-safe winding mechanism.

Working with credible local partners, the radios will be distributed to shelters, schools, churches, health clinics and wherever people are gathered. As always, key beneficiaries will be women, teachers and community leaders. According to UNICEF, there are an estimated one million orphans across the country and priority will be given to provide access to a radio.

We need your support in two ways:

$32.00 will provide all inclusive funding for an emergency response radio. We have 15,000 radios appropriate for smaller group listening packaged and ready to be flown in to Haiti immediately. All we need is funding.
$65.00 for each Lifeline radio, which can be heard by 40-50 listeners, and includes shipping and distribution costs. These radios will be used mostly in the reconstruction phase but must be ordered soon.

You can also make a one off or recurring donation and for any amount by visiting Haiti Humanitarian Radio Relief Fund page

Thank you for your support. If you have any questions, please contact our Digital Fundraising and Marketing Manager, Bhavna Malkani on bmalkani@lifelineenergy.org.

Kristine Pearson
Chief Executive

Filed under: Emergency appeal — Tags: , , , , — Kristine Pearson @ 4:44 pm
Off to a good start

February 5, 2009

Photo: Chhavi Sharma/Lifeline Energy 2009

Photo: Chhavi Sharma/Lifeline Energy 2009

For two days now we have been working with Trust & Care, a local organisation run primarily by volunteers providing a variety of support to vulnerable children. Over two days we have met 40 children who are the heads of households, looking after for their younger siblings. Most have been orphaned by HIV/AIDS.

For today’s distribution we are travelling a little further off the tarmac road – taking a turn onto a little used dirt track that would eventually lead us to a small school where the children would be waiting. The winding, bumpy road went past garden plots of banana trees, bean stalks and coffee plants and where turning a bend we came across a group of young people – one of whom was carrying a bright blue Lifeline radio.
Laurence, 20, looks after three younger siblings and attended our training session the day before. As a subsistence farmer, she was taking her new radio with her to listen to while she tended her garden plot. It was great to see her putting her radio to use, but I had to have a bit of a laugh as well – despite the big handle on the radio and our cheerful instructions during the trainings to “carry it like a handbag!” Laurence was holding the radio in her arms like a baby, with the bottom of the radio nestled in the paper packing carton that came with the box.

Filed under: Updates from Field — Tags: , , , , , , — Lisa Carl @ 5:04 pm