Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

Tackling Energy Poverty

All posts tagged by Kristine Pearson

Go Bafana Go!

June 11, 2010

Bafana Bafana fans

Written by Kristine Pearson.

I am feeling very emotional today.  When I first came to South Africa in 1986, it was the world’s pariah.  Today we welcome the world.

South Africa was part of a three-month journey on my own that took me across east and southern Africa. I fell in love with Africa – especially South Africa. Two years later I emigrated from California. I’ve been here ever since sitting in a ringside seat to history.

South Africa was an entirely different country then.  The apartheid government ruled with an iron fist, thousands of political prisoners were jailed, international companies were divesting, sanctions were growing tighter and it was the height of the state of emergency.

Now, I’m having a hard time coming up with the words to describe the feelings of being a part of this nation.

To be attending the World Cup in Soccer City, Soweto, is a thrill,  an honour for me, second only to being there the day Nelson Mandela was released from prison in 1990 and voting in the 1994 election.

Soccer fever is now gripping our rainbow nation.

Go Bafana go!

Filed under: Staff update — Tags: , , , , , — Kristine Pearson @ 9:59 am
The Hope of a Bright Future

March 25, 2010

A head of household safely reading with her new Lifelight

A granny enjoys reading a Bible with her new Lifelight

Written by Kristine Pearson

I remember in 1995 when the first tin shacks went up in the Joe Slovo informal settlement not far from what is now Johannesburg University (formerly Rand Afrikaans University). It made headlines as local residents fought against a ‘squatter camp’ going up in the empty field in their neighbourhood. Fifteen years and 20,000 residents later, Joe Slovo remains unelectrified with limited services, although it does have running tap water and toilets.

We brightened the lives of 40 mainly granny-headed families who use candles or paraffin (kerosene) wick lamps for lighting with Lifelights. They all feel nervous and stressed about the use of candles and paraffin because of how easily they can tip over and start fires. The cramped makeshift houses are tight next to one another like rabbit warren, with very narrow walkways. The walkways in most parts are covered by carpet under-felt. This is the first time I’ve seen this in an informal settlement. Fires are common resulting in dire consequences, sweeping through the settlement at terrifying speed.

Project Manager Chhavi Sharma with Assistant Research Aaliya Sadruddin

Project Manager Chhavi Sharma with Assistant Research Aaliya Sadruddin

Our partner organisation, Children of Fire, which does heroic work with victims of fire, identified the beneficiary families and we conducted a training session at a school outside Joe Slovo’s perimeter. Accompanied by our project manager, Chhavi Sharma and intern researcher Aalyia Sadruddin, after the distribution we visited with a couple of the grannies in their homes.

This is is 62-year-old granny and former domestic worker, Eveline, who is one of Joe Slovos residents who lives in the centre of the settlement. She’s seen many fires over the years and was very pleased to have a Lifelight.

Call to Action – help us get thousands of Haitian children back to school – NOW

February 3, 2010

Call to Action – help us get thousands of Haitian children back to school – NOW

We are proud to announce an innovative and cost effective programme to get Haitian children quickly back on an educational track following the January earthquake. Reports from Haiti are saying that children could face months or even years without education, making our project all the more important to get rapidly off the ground.

The initiative is a joint venture with leading radio education provider Education Development Center (EDC) and the National Democratic Institute (NDI) – both organizations have extensive experience and an outstanding track record of working in Haiti.

The project ensures vulnerable children obtain a solid basic education, via Ministry of Education-supported interactive radio instruction using Lifeline radios. The broadcasts provide lessons in math and Creole as well as vital life skills lessons on topics such as water and hygiene.

In addition, EDC will provide the content and instruction for an early childhood education programme that caregivers and children can follow together. NDI will work with its broad network of Haitian community action committees to identify children, including orphans, whose schools have been destroyed and also distribute our Lifeline radios. Furthermore, broadcasts will be designed to incorporate post-trauma programming and provide psychosocial support to quake survivors.

Immediately after the earthquake, our US ambassador, Mr Tom Hanks kick-started our fundraising campaign. More than 1,000 Freeplay wind-up and solar-powered Lifeline radios have been committed. However, we need to deploy a further 2,000 to successfully implement this project, which will reach up to 100,000 children.

Radio is Haiti’s most popular form of media as electricity rates are low and batteries are expensive and hard to come by, especially in rural areas. Lifeline radios solve the problem of access. Let’s also remember that the radios will help with early warnings for the hurricane season.

The most recent UN reports confirm that all schools in western Port-au-Prince have been destroyed as well as 40% of schools in the southern part of the city – leaving thousands of children without access to education in a country where 47% of the population are illiterate.

“We have identified the most effective placement of our Lifeline radios for the rebuilding effort in Haiti. They’re robustly engineered for large group listening,” said Lifeline Energy CEO Kristine Pearson. “Thousands of children, including those newly orphaned and those who cannot attend formal school, will receive essential lessons even under the most basic of conditions. We cannot allow more time to be lost – education is the key to mitigating poverty in their lifetimes.”

We are ready to launch this project and we need your help to reach our goal. The cost of a delivered Lifeline radio is $65.00/£38.00 however any amount will be appreciated. This equals a few cents per child.

Make your donation by visiting our website:
http://www.lifelineenergy.org/haitiearthquakefund.html

CEO Kristine Pearson attends World Economic Forum, Davos

January 27, 2010

Written by Kristine Pearson

Its great to be back at the World Economic Forum (WEF) in Davos, Switzerland. This is my 7th time attending WEF and there are lots of new faces as well as some familiar ones. There are approximately 2,500 delegates and about 150 South Africans – it’s definitely ‘our year’!

We’re hosting the big Saturday night soiree. Everyone attending received a neck scarf in the five colours of our flag and I am wearing mine with pride !

The programme kicked-off with a packed cocktail party last night with delegates then going on to private dinners. I attended dinner hosted by Schwab Foundation for social entrepreneurs and the community that I’m honoured to be a part of.

The way it works at the WEF is that there are concurrent sessions that start early, most of which you have to sign up for via their internal web-based system. They finish around 6:00pm and then crowds exit the Congress Centre to rounds of corporate cocktails and dinners with topics .

Sessions and workshops this year reflect the theme, “Improve the State of the World: Rethink, Redesign, Rebuild”

This afternoon I attended a lively session on social networking which featured best selling author Don Tapscott and executives or founders from Twitter, Facebook, LinkedIn, MySpace and YouTube. The WEF totally underestimated delegate’s interest in the subject. I sat on the floor.

I also attended a discussion on design for the future; a workshop on Business Solutions to Rural Poverty and an amazing session with five people who had just returned from the front line in Haiti. It’s only 1730 and I still have a Harvard cocktail and a dinner on ‘Imagination’. What a full and stimulating first day!

To watch the latest sessions in Davos, please visit World Economic Forum Webcasts 2010

First big Lifelight project launches in South Africa

November 29, 2009

Written by Kristine Pearson

We set off this morning from Johannesburg to launch our first big Lifelight project in a largely unknown part of South Africa – the Nkomazi district, an area bordering Swaziland and Mozambique. US intern, Tina Bigley and I (with a bit of help) packed up a VW Kombi, aka mini-bus taxi (more like a Winnebago to me!) loading it with 400 Lifelights & solar panels & Lifeline radios to distribute to child-headed and other vulnerable families.

Loading Lifelights at the Johannesburg office

Loading Lifelights at the Johannesburg office

Along the road lots people put their thumbs out thinking we were a taxi until they saw me at the wheel!

Kristine Pearson in a traditional Swazi reed and thatch hut at the Swazi Matsamo Cultural Centre

Kristine Pearson in a traditional Swazi reed and thatch hut

As we drove from the Highveld (high plains) to the Lowveld, a long, but pleasant eight hour journey it became progressively more lush and humid. It was reassuring to see that the rains have been good so far this season since South Africa is a major food grower.

Our local partner is Thembalethu Home Based Care, which does amazing work by providing support and care in an area with upwards of 50% HIV/AIDS. We dropped off the Lifelights at their office in Schoemansdal with the distributions to start in the morning. After dark we arrive at the Jeppe’s Reef Border Post to stay in a traditional Swazi reed and thatch hut at the Swazi Matsamo Cultural Centre.

Reflections of 11 Years of Progress in Rwanda

October 13, 2009

Written by Kristine Pearson

Today is why I do my life’s work. My colleague, Phil Goodwin*, and I spent the day in Bugasera, Rwanda in an area where prior to the genocide, the population was 64,000, afterwards 2,000. We spoke with 30 (50/50 female/male) child heads of households who had received our Lifeline radios 6 months ago in collaboration with local NGO, Trust and Care. Between the ages of 12 and 20, they had walked up to three hours to come and as always, I learned more than I thought I would and it never gets any easier.

All live at the hard edge of grinding poverty. As heads of their families, they’ve sacrificed an education to enable their younger brothers and sisters to attend school. The government’s ambitious programme to get youngsters into school and to learn English means more students in primary school than the system can cope with. Learners attend either the morning or afternoon classes.

Rwanda aims to join the Commonwealth and about 85% of the population speaks only Kinyarwanda. A significant number of teachers were killed in the genocide and it has taken years to rebuild classrooms and basic teaching capacity and few teachers speak English themselves.

When I first visited Bugasera in 1999, there were pockets of ‘feral’ children – hundreds of child-only families living in round mud and thatch houses. Children wore rags showing their distended stomachs, trying to eke out an existence by subsistence farming with little or no adult guidance. Water had to be collected from a swampy area at the bottom of the hill an hour’s walk away. It was impossible to imagine that children would have to live like this. Understandably, they seldom smiled or laughed.

The dirt road was so pockmarked from Kigali that we rarely got out of first gear and it could take over two hours to reach this area. Now it’s a smooth 45 minutes as there’s a fine highway linking Kigali to the bustling market town of Nyamata (and onto Bujumbura) and the road to the meeting place we were in has been gravel paved with concrete gutters.  I saw small shops selling basics on rural back roads and there are more bicycles and bicycle taxis.  The rickety mud brick thatch traditional homes are slowly being replaced with rectangular two and four room houses with tin roofs under new government regulations.  Most had pit latrines nearby. Despite, visible progress these orphans remain abjectly poor and the complex factors of poverty reinforce each other.

Chantal drawing water, Bugasera, Rwanda.

Chantal in her school uniform drawing water, Bugasera, Rwanda.

Rwanda has the strictest environmental laws on the continent, but there are markedly fewer trees and greater soil erosion than 10 years ago.  Although, there is now a water pipe,  the children say they become sick unless they boil the water, using wood and creating further deforestation. Girls said they still fetch water up to 3 times a day. The rains have been poor and hungry, and malnutrition remains a serious problem.

What We Wanted to Find Out

We asked a series of questions to only girls and only boys and then together. We wanted to learn about what they listen to, what they’ve learned or do differently since having the radio, what they do for lighting and after dark, what is important to them and how they see their future.

Not one person owned a radio previously and none have a cell phone or had even made a phone call. They said they got their information from neighbours and word of mouth. To sum up their comments, all said that they listen to ‘amakuru’ – the news.  They want to know what is going on not just in Rwanda, but they’re curious about what is happening in frontier states and beyond. Girls cited programmes about health, AIDS, abuse, and women and children’s rights as most important. Betty, 20, said that “they were learning from the radio that it was not acceptable to abuse girls and women and that they now had laws to protect them”. Before she had her radio, she didn’t know this. Given the rates of rape during the genocide and in the refugee camps, her comment is not surprising. Boys also said that they want to listen to sports, to follow the national and international soccer teams and they liked agricultural and livestock programmes, citing Imbera Heza, a radio programme that Lifeline Energy funds on Radio Salus.

Girls Foucs Group with Lifeline radio

Girls Foucs Group with Lifeline radio

We asked the focus groups if had Rf 2000 (about $30) what would be the three things they would buy? I heard something that I never heard before – bottled water, which costs about 50c for a small bottle.  Food was mentioned and thirdly, kerosene.

The group had a lively discussion about lighting and all the problems it causes.  Several said that from firewood, candles, kerosene tin can lamps called ‘italas’, they had lost their belongings to fire. They are particularly worried about their sisters and brothers having to study with kerosene because of the harm it does to the eyes and lungs.

We then asked if they had a clean and safe lighting source how would their lives be different. Nearly everyone raised their hand – “I would go to the toilet at night”; “I could see when I eat to make sure there are no bugs in my food”; “I would not have as much stress worrying about accidents and fires”; “I could cook in the dark.”

I then demonstrated the Lifelight and spontaneous applause broke out.  Unfortunately, I didn’t have enough to give to everyone, so we visited several homes after wards and distributed them privately.

Hope – It’s Breaking Out All Over

We ended by talking about the future and again, I heard something that I’ve never heard so emphatically before – they have a sense of hope – mainly from listening to President Kagame on the radio. They felt strongly that he had brought peace and stability to Rwanda and with that had comes development. They felt that before they had no future but now believe that he will lead them to a better one. They gave him credit for everything good that has happened to Rwanda.

*Phil Goodwin is the Executive Director of Lifeline Energy’s for-profit trading arm, Lifeline Technologies Trading Ltd.

Development Crossing interviews Kristine Pearson

July 15, 2009

Social networking site, Development Crossing recently interviewed our CEO, Kristine Pearson about Lifeline Energy and our work around the globe.

Development Crossing is a leading source of news and debate on corporate social responsibility, environmental issues and matters surrounding sustainable development.

Check out the exclusive interview:
Development Crossing interviews Kristine Pearson

Filed under: Media Coverage,News — Tags: , — Lifeline Energy @ 11:25 am
Twittacause competition update

May 12, 2009

To have been selected as one of only 15 non-profits globally in the recent Twittacause competition was a surprise and an honour. We didn’t win, far from it, but we came in at a respectable 4th place. The overwhelming and worthy winner, the Foundation for Caregivers, must have mounted an incredible campaign amongst their supporters in a record time to secure the number of votes that they did.

I want to thank all our supporters who asked people to vote for us like board member Peggy McLeland, who wrote emails to her entire network; top business consultant Verne Harnish who sent out a notice to his newsletter base; Roger-Neale May who alerted marketing colleagues and Nancy Richards who broadcast live on South African radio inviting people to vote for us.

The biggest thanks go to Lifeline Energy team, who under the direction of Bhavna Malkani, learned to ‘tweet’. We all now better understand the power and force of social networking.

Filed under: Competitions — Tags: , , , — Kristine Pearson @ 6:52 pm