Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

Tackling Energy Poverty

News

Keeping Stock For Disasters

March 21, 2011

By Kristine Pearson

Access to information, light and basic energy in a humanitarian crisis can be just as essential as food, water, medical supplies and shelter.

Aerial shot of the 2000 Mozambique floods

For the past 12 years, Lifeline Energy has been involved in several major humanitarian emergencies – the Mozambique floods of 2000, the 2005 Indian Ocean tsunami, the Haiti earthquake, the Pakistan floods and now the earthquake and tsunami in Japan. Natural disasters don’t discriminate between rich or poor, although the poor tend to suffer more since they own fewer assets and don’t have insurance. These five catastrophes alone have killed hundreds of thousands and displaced more than a hundred million people. In each instance we’ve provided either solar and wind-up radios or self-powering radios with lights to displaced populations working with local aid organisations – but only several weeks to months after the disaster.

Temporary Shelters in Haiti

When a humanitarian disaster has occurred, we’ve been contacted by other aid organisations, the UN, corporates wanting to help and even national governments all asking for our products right away.  Lifeline Energy being a charity, can afford to  hold only a small number of products as we procure them from our new product development and trading arm, Lifeline Technologies Trading, on as needed basis.

For years we’ve tried to persuade donors to fund a stockpile that would allow radios and lights to arrive as soon as possible and not weeks later when lives may have been lost.  There are aid depots in Dubai, Panama, Italy, Hong Kong and other locations around the world, which make dispatching goods a fairly straightforward process.

In an emergency, I believe that dependable radios or lights that wind-up are essential.  The sun may shine, but in a crisis, a robust winding system has proven time and again to be the most reliable power source. Offering displaced populations devices dependent on costly disposable batteries or solar power only is unsustainable.  People want and need information on-demand in a disaster – from where and when aid will be distributed, to how to find/locate missing loved ones and weather reports.  One also cannot underestimate the psychosocial support that music provides. In Japan, people also want trusted updates on the status of the damaged Fukushima nuclear power plant and radiation levels on a regular basis.

Having dependable light is similarly important for safety and security at night, especially for women, children and the elderly.  If cellular networks are operating, then a way to power cell phones is just as important.

For the Japan earthquake and tsunami, between the generosity of GlobalGiving’s donors and Oxfam Japan, we have 15,000 wind-up and solar Polaris radio-light-cell phone chargers due for delivery in Japan in early April. These are destined for mainly the elderly in the Tohuku Kanto region.  Japan utilises unique frequencies and radios need to be manufactured for this market specifically.

One of the reasons that we created our new MP3 enabled Lifeplayer is for emergencies. It can provide displaced populations with up to 64GB of educational and informational access anytime, anywhere to anyone.  Children can be organised immediately around lessons in their own language. Given its excellent sound quality, the Lifeplayer easily accommodates 60 listeners. Radio broadcasts can be recorded for listening later and people can record their own stories of their survival for generations to come.

As a small agency, we cannot afford to create or hold stockpiles, yet it’s crucial that our products are immediately ready to respond to the next humanitarian catastrophe. Let us never be accused of missing an opportunity to help.

Lifeline Energy stands ready to work with others around the world to share our conviction to increase our disaster preparedness for the next humanitarian emergency wherever that may be.

A Tribute to Victor – a Hero of the Starehe Slum

February 17, 2011

By Kristine Pearson

Women and men who devote their lives to making a difference for others are publicly honored as ‘heroes’ by CNN, Time magazine, Skoll Foundation and others.  I believe that the real heroes are those unsung, unrecognized people living in the communities they serve and who are often live in poverty themselves.

One such hero was 31-year old Victor Ochieng. Victor had worked his way up from security guard to headmaster of Little Bees, a school built beside a refuse dump in Nairobi’s sprawling Mathare Valley slum.

In 2008 I was introduced to the much loved, irrepressible, larger than life, 60-year old Mama Lucy Odipo,  a community organizer and founder of the Little Bees School.  The school is situated in Starehe, a seven-hectare maze of rusty iron roofed shacks and shops, muddy alleyways and rocky streets. Mama Lucy received one of our radios through a women’s group and she invited me to visit the school.

A colleague and I arrived to the parking area next to the sign (land) ‘grabbers will face necessary action’.  We walked down a slope criss-crossing the muddy, smelly stream of sudsy wash water mixed with raw sewage, which flowed into a narrow tributary of the brown Nairobi River that was choked with garbage.  We turned right into an unmarked dark passage just wide enough for two people and heard the sound of children laughing.  It was recess.

“Welcome to Little Bees, my name is Victor.”  A tall, thin man wearing khaki trousers and tennis shoes extended his hand to me with a smile. He told me that he was the head of security and proudly showed me around. Victor escorted me to the small playground, packed with children playing on equipment that included a rickety jungle gym, an upside down wheelbarrow and a seesaw.

On one side of the playground were sheet metal, dirt floored, sand flea infested, makeshift classrooms filled with second-hand desks.  Each classroom only had one small window. On the other side were two unpainted brick classrooms. I could see that they were building a second floor with plastic tarp walls. The children shimmied up and down a rough-hewn ladder as if it were stairs with a railing. It made me nervous, but no one else seemed to be. The toilets were overflowed, as evidently the municipality had not emptied them. Little Bees would be condemned in America or Europe.

Nonetheless, the 20 orphans taken in by Mama Lucy, some of whom are disabled, and the more than 180 day students, were as playful and full of life as any child in an upmarket school. They crowded around me and welcomed me with a song.  Their red and blue uniforms with white shirts were patched and mended hand-me-downs, most of which did not fit. Every day the children ate a hot meal prepared by volunteer mothers from the neighborhood cooked in a big iron cauldron over a wood fire. Although hugely under-resourced, the children were loved, fed and thriving. Victor adored the children and they clearly loved him.

Primary education is free in Kenya.  There is an acute shortage of schools in slums. Non-formal schools like Little Bees spring up to provide an education offered by volunteer teachers, who may not have a teaching qualification.  Victor told me how much they appreciated listening to the school lessons broadcast by the Kenya Institute of Education on our radio, especially for subjects like science and maths.

A few months later, I returned to Little Bees and Victor greeted me like a long lost friend, telling me that he’s ‘moved up’ to librarian and head of procurement. I had a Tom Hanks Day t-shirt with me given to Lifeline Energy by Kevin Turk, an American who raises funds for us each year through his International Tom Hanks Day fundraising event. It was too big for the children, so I gave it to Victor.

As I was taking some video, Victor reappeared in his new t-shirt and I casually asked him if he knew whom Tom Hanks was? He thought for a minute and said the he did not.  I asked him to guess.  Here’s the sweet video.

VictorandTomHanks

Over the next few visits, ‘Tommy Honks’ as Victor called him became an inside joke between us and we always laughed about it.

Last year in May, before the World Cup, I gave Victor a Vuvuzela in the colors of the South African flag. It was the first one that anyone had seen (other than in a newspaper) and Victor swiftly became the Pied Piper of Starehe. As he blew it and the children followed him around the school and into the street.  He was so proud of his new ‘trumpet’ and he loved entertaining the community.

Every time I’ve been in Nairobi, probably nine times in the past three years, I have visited Little Bees.  Each time Victor had been promoted – from security, to procurement, to librarian to social studies teacher, to deputy headmaster. Victor’s life was the school.  With each visit Victor proudly showed off his latest renovation. On my last visit he was being groomed to take over as headmaster, enabling Mama Lucy to slow down.

I emailed Mama Lucy in January to tell her I was coming to visit. She wrote me back and told me that Victor had been murdered.  He went out at night to buy medicine for his young son, Meso, when three thugs stabbed him in the stomach and snatched his cell phone.  He died later that night in Kenyatta Hospital.

When I visited Little Bees twice in early February, sadness filled the air.  I learned that Victor, who was survived by a young wife and two young children, was Mama Lucy’s fourth born son, out of 15 children. She had never mentioned that Victor was her child. She didn’t want me to think that he had been promoted out of nepotism, but instead because of his abilities, devotion and dedication to the children – the ‘little bees’.

Victor was buried on 12 February at his birthplace in Kisumu, in Kenya’s Western province at a funeral attended by hundreds of mourners.

How this slum school survives on so little is a miracle, but how it will survive without Victor I don’t know.

Living in a Nairobi slum where the conditions of life are unspeakable in 2011 – overcrowding, inadequate housing, the paucity of basic services, the lack of quality health care, combined with high levels of violence and insecurity  – where a life is reduced to a cell phone – is nothing short of a human rights abuse.

Victor was robbed of his phone and paid for it with his life.  And Mama Lucy was robbed of a son, the school was robbed of devoted role model and leader, and humanity was robbed of a hero.

Please let us know if you would like to make a contribution to the Little Bees School, which can either be done through Lifeline Energy or sent directly to Mama Lucy.


The Freeplay Foundation is now known as Lifeline Energy

April 8, 2010

We are delighted to announce that from today our new name is Lifeline Energy.

Operating as Freeplay Foundation has served us well for the past 11 years, however, we feel that our new name better reflects our wider mission to tackle energy poverty head-on for the poorest and most vulnerable.

In addition to including Lifeline radios and Lifelights in projects and programmes, in the near future Lifeline Energy will launch a brand new, revolutionary communications tool that we believe will have a profound impact on education and information access in the developing world. We will send you more news about this soon.

We will continue to focus our research on the impact of dangerous kerosene, firewood and candles, and the harmful effects these have on vulnerable women and children. This better equips us to create clean energy products and to advocate approaches that reduce their use and improve quality of life.

Lifeline Energy remains a 501 (c)(3) registered charity in the USA, a registered charity in the UK and is a Section 18A and 21 non-profit in South Africa. Under our new name, Lifeline Energy will retain all current board members as well as our ambassadors: Academy Award winning actor Tom Hanks in America; noted humanitarian Terry Waite in Europe; Mount Everest and South Pole mountaineer Sibusiso Vilane in Africa.

Please visit our redesigned website and learn more about Lifeline Energy; www.lifelineenergy.org
All email addresses that were formerly @freeplayfoundation.org will now be @lifelineenergy.org.

Filed under: News — Tags: , , , , , , — Lifeline Energy @ 12:24 pm
CEO Kristine Pearson to Present at ThemThere/Thequietriot.com Event

March 22, 2010

tt_event_2_invite

CEO of Lifeline Energy, Kristine Pearson, will be presenting at ThemThere and Thequietriot.com‘s event on Thursday 25 March 2010.

The event will consist of four presentations and cover four of the seven key topics of thequietriot.com: food, materials, energy, industry, people, spaces and communities. Each presentation will showcase the innovation and business opportunities arising from energy and resource efficiency, renewable energy, emerging technologies as well as design.

Other speakers at the event will be from a cross section of industry members, small and large companies and designers.

The event takes place at the Walter Knoll, 42 Charterhouse Square, London EC1M 6EA

For more information about the event, please visit Thequietriot.com

Call to Action – help us get thousands of Haitian children back to school – NOW

February 3, 2010

Call to Action – help us get thousands of Haitian children back to school – NOW

We are proud to announce an innovative and cost effective programme to get Haitian children quickly back on an educational track following the January earthquake. Reports from Haiti are saying that children could face months or even years without education, making our project all the more important to get rapidly off the ground.

The initiative is a joint venture with leading radio education provider Education Development Center (EDC) and the National Democratic Institute (NDI) – both organizations have extensive experience and an outstanding track record of working in Haiti.

The project ensures vulnerable children obtain a solid basic education, via Ministry of Education-supported interactive radio instruction using Lifeline radios. The broadcasts provide lessons in math and Creole as well as vital life skills lessons on topics such as water and hygiene.

In addition, EDC will provide the content and instruction for an early childhood education programme that caregivers and children can follow together. NDI will work with its broad network of Haitian community action committees to identify children, including orphans, whose schools have been destroyed and also distribute our Lifeline radios. Furthermore, broadcasts will be designed to incorporate post-trauma programming and provide psychosocial support to quake survivors.

Immediately after the earthquake, our US ambassador, Mr Tom Hanks kick-started our fundraising campaign. More than 1,000 Freeplay wind-up and solar-powered Lifeline radios have been committed. However, we need to deploy a further 2,000 to successfully implement this project, which will reach up to 100,000 children.

Radio is Haiti’s most popular form of media as electricity rates are low and batteries are expensive and hard to come by, especially in rural areas. Lifeline radios solve the problem of access. Let’s also remember that the radios will help with early warnings for the hurricane season.

The most recent UN reports confirm that all schools in western Port-au-Prince have been destroyed as well as 40% of schools in the southern part of the city – leaving thousands of children without access to education in a country where 47% of the population are illiterate.

“We have identified the most effective placement of our Lifeline radios for the rebuilding effort in Haiti. They’re robustly engineered for large group listening,” said Lifeline Energy CEO Kristine Pearson. “Thousands of children, including those newly orphaned and those who cannot attend formal school, will receive essential lessons even under the most basic of conditions. We cannot allow more time to be lost – education is the key to mitigating poverty in their lifetimes.”

We are ready to launch this project and we need your help to reach our goal. The cost of a delivered Lifeline radio is $65.00/£38.00 however any amount will be appreciated. This equals a few cents per child.

Make your donation by visiting our website:
http://www.lifelineenergy.org/haitiearthquakefund.html

World Economic Forum

January 30, 2010

Written by Kristine Pearson

The World Economic Forum (WEF) attracts its fair share of criticism, I suspect by those who’ve never attended. You get out of an event like this what you put into it. One scarce commodity is time. Days packed with meals, sessions, receptions, networking events, hallway conversations and workshops leave little time to write. On the 2nd and 3rd day of the Forum, I attended an Energy Poverty Action committee meeting which is tasked with bringing grid electricity to poor countries. I was the sole civil society voice. This reminded me a bit of the 1894 Berlin conference when the Colonial powers carved up Africa.

President Jacob Zuma at WEF

President Jacob Zuma at WEF

Other sessions I attended included an update on the Millennium Development Goals moderated by Lord Malloch Brown, panelists consisted of Jeffrey Sachs, Bill Gates, Morgan Tsvangirai and Helen Clark. This was a joint creative session between the Technology Pioneers and the Social Entrepreneurs. I also attended an update on Haiti led by former US President, Bill Clinton and a South African lunch hosted by President Jacob Zuma.

Bill Clinton speaking at WEF

Bill Clinton speaking at WEF

Setting the Stage for the Girl Effect was NY Times Columnist Nic Krystof and Melinda Gates – a reception for women leaders followed by a sensational dinner for women leaders moderated by the effervescent Rosabeth Moss Kanter and the charming Ariana Huffington.

Its Friday night, my muscles ache and my feet are sore, by brain is in overdrive and there’s another day and a half to go. Great, can’t wait! Tomorrow is South Africa’s day as we host the big soiree on Saturday night .

CEO Kristine Pearson attends World Economic Forum, Davos

January 27, 2010

Written by Kristine Pearson

Its great to be back at the World Economic Forum (WEF) in Davos, Switzerland. This is my 7th time attending WEF and there are lots of new faces as well as some familiar ones. There are approximately 2,500 delegates and about 150 South Africans – it’s definitely ‘our year’!

We’re hosting the big Saturday night soiree. Everyone attending received a neck scarf in the five colours of our flag and I am wearing mine with pride !

The programme kicked-off with a packed cocktail party last night with delegates then going on to private dinners. I attended dinner hosted by Schwab Foundation for social entrepreneurs and the community that I’m honoured to be a part of.

The way it works at the WEF is that there are concurrent sessions that start early, most of which you have to sign up for via their internal web-based system. They finish around 6:00pm and then crowds exit the Congress Centre to rounds of corporate cocktails and dinners with topics .

Sessions and workshops this year reflect the theme, “Improve the State of the World: Rethink, Redesign, Rebuild”

This afternoon I attended a lively session on social networking which featured best selling author Don Tapscott and executives or founders from Twitter, Facebook, LinkedIn, MySpace and YouTube. The WEF totally underestimated delegate’s interest in the subject. I sat on the floor.

I also attended a discussion on design for the future; a workshop on Business Solutions to Rural Poverty and an amazing session with five people who had just returned from the front line in Haiti. It’s only 1730 and I still have a Harvard cocktail and a dinner on ‘Imagination’. What a full and stimulating first day!

To watch the latest sessions in Davos, please visit World Economic Forum Webcasts 2010

Clinton Global Initative: Brad Pitt Gives Progress Report on “Make It Right” Commitment

September 24, 2009

Written by Kristine Pearson

Make It Right Foundation panel discussion on the reconstruction of the Ninth Ward

Make It Right Foundation panel discussion on the reconstruction of the Ninth Ward

One of the most engaging speakers at Clinton Global Initiative was Dierdre Taylor, who is a Make It Right Homeowner in the Ninth Ward in New Orleans. Brad Pitt who was quite humble, spoke about how shocked he had been months after Hurricane Katrina and how little had been done by the government. So he and others founded the Make it Right Foundation to build green, clean and affordable homes using the most efficient technologies and building construction and, Diedre, a hospice worker and single mother of two, was one of the first home owners.

Dierdre held her own on stage with Brad Pitt and President Clinton sharing her joy of living in a modern, solarized house which she owns and pays a mortgage of $400 pm and a monthly electricity bill of $50. Her daughter no longer suffers asthma as she did in their house that was washed away. She had everyone laughing as she described her dual commode flush toilet with two moons – one a half moon and one a full moon. Dierdre left it to the audience to figure out what that meant.

Clinton Global Initative update – Day 3

Written by Kristine Pearson:

Infrastructure panel session moderated by John Podesta

Infrastructure panel session moderated by John Podesta

Every session at the Clinton Global Initiative continues to be a stimulating round table discussion or a panel session with outstanding speakers on addressing key global challenges.

This morning’s plenary was a business panel that included Kofi Annan and various speakers. One speaker was Cisco CEO John Chambers. Chambers stated that four years ago, he never could have imagined the speed at which social marketing has taken hold and to the extent that Cisco uses it.  Another speaker on the panel was GE CEO, Jeffrey Immelt. He noted that in Angola road signs are in Mandarin and that it is the Chinese in Africa who are using a new business model and using it forcefully.

The panel also featured spunky Swede Ingrid Munro, who spoke about her life’s work with beggars called, Jamii Bora, which in response to the government’s total lack of service delivery, has become a self-sufficient landowning community outside of Nairobi. The marvelous Partner’s in Health Founder, Paul Farmer, spoke of the challenges of operating in Haiti for over 25 years with limited infrastructure.

I found the Bosnian President Haris Silajdzic fascinating.  I usually spend my time listening and learning as much as I can about Africa, however I realised how much I had forgotten about the Balkans conflict in the 90s. He spoke eloquently and passionately about trying to reconstruct a society which was attacked by fascists for its multi-culturalism. He stated the conflict wasn’t about poverty or empty pockets, but empty hearts.

Filed under: News — Tags: , — Kristine Pearson @ 5:38 pm
Watch Live Updates at Clinton Global Initiative

September 23, 2009

Lifeline Energy has been chosen as a featured organization at this week’s meeting of the Clinton Global Initiative.

Watch our CEO Kristine Pearson live with former President Bill Clinton and ABC host Diane Sawyer at 9am EST/2pm GMT http://www.clintonglobalinitiative.org/webcast

You can also get the latest updates by following or twitter.com/FreeplayFound or twitter.com/ClintonTweet

Filed under: News — Tags: , , — Lifeline Energy @ 11:00 am
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