Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

Tackling Energy Poverty

News

The Freeplay Foundation is now known as Lifeline Energy

April 8, 2010

We are delighted to announce that from today our new name is Lifeline Energy.

Operating as Freeplay Foundation has served us well for the past 11 years, however, we feel that our new name better reflects our wider mission to tackle energy poverty head-on for the poorest and most vulnerable.

In addition to including Lifeline radios and Lifelights in projects and programmes, in the near future Lifeline Energy will launch a brand new, revolutionary communications tool that we believe will have a profound impact on education and information access in the developing world. We will send you more news about this soon.

We will continue to focus our research on the impact of dangerous kerosene, firewood and candles, and the harmful effects these have on vulnerable women and children. This better equips us to create clean energy products and to advocate approaches that reduce their use and improve quality of life.

Lifeline Energy remains a 501 (c)(3) registered charity in the USA, a registered charity in the UK and is a Section 18A and 21 non-profit in South Africa. Under our new name, Lifeline Energy will retain all current board members as well as our ambassadors: Academy Award winning actor Tom Hanks in America; noted humanitarian Terry Waite in Europe; Mount Everest and South Pole mountaineer Sibusiso Vilane in Africa.

Please visit our redesigned website and learn more about Lifeline Energy; www.lifelineenergy.org
All email addresses that were formerly @freeplayfoundation.org will now be @lifelineenergy.org.

Filed under: News — Tags: , , , , , , — Lifeline Energy @ 12:24 pm
CEO Kristine Pearson to Present at ThemThere/Thequietriot.com Event

March 22, 2010

tt_event_2_invite

CEO of Lifeline Energy, Kristine Pearson, will be presenting at ThemThere and Thequietriot.com‘s event on Thursday 25 March 2010.

The event will consist of four presentations and cover four of the seven key topics of thequietriot.com: food, materials, energy, industry, people, spaces and communities. Each presentation will showcase the innovation and business opportunities arising from energy and resource efficiency, renewable energy, emerging technologies as well as design.

Other speakers at the event will be from a cross section of industry members, small and large companies and designers.

The event takes place at the Walter Knoll, 42 Charterhouse Square, London EC1M 6EA

For more information about the event, please visit Thequietriot.com

Call to Action – help us get thousands of Haitian children back to school – NOW

February 3, 2010

Call to Action – help us get thousands of Haitian children back to school – NOW

We are proud to announce an innovative and cost effective programme to get Haitian children quickly back on an educational track following the January earthquake. Reports from Haiti are saying that children could face months or even years without education, making our project all the more important to get rapidly off the ground.

The initiative is a joint venture with leading radio education provider Education Development Center (EDC) and the National Democratic Institute (NDI) – both organizations have extensive experience and an outstanding track record of working in Haiti.

The project ensures vulnerable children obtain a solid basic education, via Ministry of Education-supported interactive radio instruction using Lifeline radios. The broadcasts provide lessons in math and Creole as well as vital life skills lessons on topics such as water and hygiene.

In addition, EDC will provide the content and instruction for an early childhood education programme that caregivers and children can follow together. NDI will work with its broad network of Haitian community action committees to identify children, including orphans, whose schools have been destroyed and also distribute our Lifeline radios. Furthermore, broadcasts will be designed to incorporate post-trauma programming and provide psychosocial support to quake survivors.

Immediately after the earthquake, our US ambassador, Mr Tom Hanks kick-started our fundraising campaign. More than 1,000 Freeplay wind-up and solar-powered Lifeline radios have been committed. However, we need to deploy a further 2,000 to successfully implement this project, which will reach up to 100,000 children.

Radio is Haiti’s most popular form of media as electricity rates are low and batteries are expensive and hard to come by, especially in rural areas. Lifeline radios solve the problem of access. Let’s also remember that the radios will help with early warnings for the hurricane season.

The most recent UN reports confirm that all schools in western Port-au-Prince have been destroyed as well as 40% of schools in the southern part of the city – leaving thousands of children without access to education in a country where 47% of the population are illiterate.

“We have identified the most effective placement of our Lifeline radios for the rebuilding effort in Haiti. They’re robustly engineered for large group listening,” said Lifeline Energy CEO Kristine Pearson. “Thousands of children, including those newly orphaned and those who cannot attend formal school, will receive essential lessons even under the most basic of conditions. We cannot allow more time to be lost – education is the key to mitigating poverty in their lifetimes.”

We are ready to launch this project and we need your help to reach our goal. The cost of a delivered Lifeline radio is $65.00/£38.00 however any amount will be appreciated. This equals a few cents per child.

Make your donation by visiting our website:
http://www.lifelineenergy.org/haitiearthquakefund.html

World Economic Forum

January 30, 2010

Written by Kristine Pearson

The World Economic Forum (WEF) attracts its fair share of criticism, I suspect by those who’ve never attended. You get out of an event like this what you put into it. One scarce commodity is time. Days packed with meals, sessions, receptions, networking events, hallway conversations and workshops leave little time to write. On the 2nd and 3rd day of the Forum, I attended an Energy Poverty Action committee meeting which is tasked with bringing grid electricity to poor countries. I was the sole civil society voice. This reminded me a bit of the 1894 Berlin conference when the Colonial powers carved up Africa.

President Jacob Zuma at WEF

President Jacob Zuma at WEF

Other sessions I attended included an update on the Millennium Development Goals moderated by Lord Malloch Brown, panelists consisted of Jeffrey Sachs, Bill Gates, Morgan Tsvangirai and Helen Clark. This was a joint creative session between the Technology Pioneers and the Social Entrepreneurs. I also attended an update on Haiti led by former US President, Bill Clinton and a South African lunch hosted by President Jacob Zuma.

Bill Clinton speaking at WEF

Bill Clinton speaking at WEF

Setting the Stage for the Girl Effect was NY Times Columnist Nic Krystof and Melinda Gates – a reception for women leaders followed by a sensational dinner for women leaders moderated by the effervescent Rosabeth Moss Kanter and the charming Ariana Huffington.

Its Friday night, my muscles ache and my feet are sore, by brain is in overdrive and there’s another day and a half to go. Great, can’t wait! Tomorrow is South Africa’s day as we host the big soiree on Saturday night .

CEO Kristine Pearson attends World Economic Forum, Davos

January 27, 2010

Written by Kristine Pearson

Its great to be back at the World Economic Forum (WEF) in Davos, Switzerland. This is my 7th time attending WEF and there are lots of new faces as well as some familiar ones. There are approximately 2,500 delegates and about 150 South Africans – it’s definitely ‘our year’!

We’re hosting the big Saturday night soiree. Everyone attending received a neck scarf in the five colours of our flag and I am wearing mine with pride !

The programme kicked-off with a packed cocktail party last night with delegates then going on to private dinners. I attended dinner hosted by Schwab Foundation for social entrepreneurs and the community that I’m honoured to be a part of.

The way it works at the WEF is that there are concurrent sessions that start early, most of which you have to sign up for via their internal web-based system. They finish around 6:00pm and then crowds exit the Congress Centre to rounds of corporate cocktails and dinners with topics .

Sessions and workshops this year reflect the theme, “Improve the State of the World: Rethink, Redesign, Rebuild”

This afternoon I attended a lively session on social networking which featured best selling author Don Tapscott and executives or founders from Twitter, Facebook, LinkedIn, MySpace and YouTube. The WEF totally underestimated delegate’s interest in the subject. I sat on the floor.

I also attended a discussion on design for the future; a workshop on Business Solutions to Rural Poverty and an amazing session with five people who had just returned from the front line in Haiti. It’s only 1730 and I still have a Harvard cocktail and a dinner on ‘Imagination’. What a full and stimulating first day!

To watch the latest sessions in Davos, please visit World Economic Forum Webcasts 2010

Clinton Global Initative: Brad Pitt Gives Progress Report on “Make It Right” Commitment

September 24, 2009

Written by Kristine Pearson

Make It Right Foundation panel discussion on the reconstruction of the Ninth Ward

Make It Right Foundation panel discussion on the reconstruction of the Ninth Ward

One of the most engaging speakers at Clinton Global Initiative was Dierdre Taylor, who is a Make It Right Homeowner in the Ninth Ward in New Orleans. Brad Pitt who was quite humble, spoke about how shocked he had been months after Hurricane Katrina and how little had been done by the government. So he and others founded the Make it Right Foundation to build green, clean and affordable homes using the most efficient technologies and building construction and, Diedre, a hospice worker and single mother of two, was one of the first home owners.

Dierdre held her own on stage with Brad Pitt and President Clinton sharing her joy of living in a modern, solarized house which she owns and pays a mortgage of $400 pm and a monthly electricity bill of $50. Her daughter no longer suffers asthma as she did in their house that was washed away. She had everyone laughing as she described her dual commode flush toilet with two moons – one a half moon and one a full moon. Dierdre left it to the audience to figure out what that meant.

Clinton Global Initative update – Day 3

Written by Kristine Pearson:

Infrastructure panel session moderated by John Podesta

Infrastructure panel session moderated by John Podesta

Every session at the Clinton Global Initiative continues to be a stimulating round table discussion or a panel session with outstanding speakers on addressing key global challenges.

This morning’s plenary was a business panel that included Kofi Annan and various speakers. One speaker was Cisco CEO John Chambers. Chambers stated that four years ago, he never could have imagined the speed at which social marketing has taken hold and to the extent that Cisco uses it.  Another speaker on the panel was GE CEO, Jeffrey Immelt. He noted that in Angola road signs are in Mandarin and that it is the Chinese in Africa who are using a new business model and using it forcefully.

The panel also featured spunky Swede Ingrid Munro, who spoke about her life’s work with beggars called, Jamii Bora, which in response to the government’s total lack of service delivery, has become a self-sufficient landowning community outside of Nairobi. The marvelous Partner’s in Health Founder, Paul Farmer, spoke of the challenges of operating in Haiti for over 25 years with limited infrastructure.

I found the Bosnian President Haris Silajdzic fascinating.  I usually spend my time listening and learning as much as I can about Africa, however I realised how much I had forgotten about the Balkans conflict in the 90s. He spoke eloquently and passionately about trying to reconstruct a society which was attacked by fascists for its multi-culturalism. He stated the conflict wasn’t about poverty or empty pockets, but empty hearts.

Filed under: News — Tags: , — Kristine Pearson @ 5:38 pm
Watch Live Updates at Clinton Global Initiative

September 23, 2009

Lifeline Energy has been chosen as a featured organization at this week’s meeting of the Clinton Global Initiative.

Watch our CEO Kristine Pearson live with former President Bill Clinton and ABC host Diane Sawyer at 9am EST/2pm GMT http://www.clintonglobalinitiative.org/webcast

You can also get the latest updates by following or twitter.com/FreeplayFound or twitter.com/ClintonTweet

Filed under: News — Tags: , , — Lifeline Energy @ 11:00 am
President Obama and Former President Clinton at Clinton Global Initiative
President Obama at CGI

President Obama at CGI

Former US President Bill Clinton Opening CGI

Former US President Bill Clinton Opening CGI

Written by Kristine Pearson

What a thrilling opening session when President Obama joined former President Clinton at the Clinton Global Initiative! I’ve seen President Clinton speak many times, but this is the first time that I’d seen President Obama in person. I thought his words spoke to everyone reminding us of the beauty of service,” that anyone can do it and everyone should try.” In the 1,000 strong audience were more than 60 current and former heads of state, business leaders, civil society leaders, philanthropists, and celebrities included Matt Damon, Barbra Streisand, Ben Stiller and Goldie Hawn.

Clinton Global Initiative – Day 1

September 22, 2009

Clinton Global Initiative Technology Panel

Clinton Global Initiative Technology Panel

Written by Kristine Pearson

Activities for the non-profits started early at CGI with a workshop aimed at IT advances and NGO executives. Sponsored by Microsoft and Ashoka, we heard various presentations and IT perspectives of specialists from large non-profits. Peppered with statistics, is clear, almost mind-numbing, really, how technology is profoundly impacting how we operate as well as end-users in the developing world are creating new uses for technology. Like if MySpace were a country it would be the 5th most populous in the world! As usual, no one mentioned radio, or even television as technology or learning tools – it was principally the Internet and cell phone. Also, there was no mention of how these devices are powered, which is where our opportunity lies. I walked away feeling that I’d learned new ideas and approaches — my time was well spent!

Filed under: News — Tags: , — Kristine Pearson @ 8:05 pm
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