Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

Tackling Energy Poverty

Media Coverage

Clinton Global Inititative – Investing in Girls and Women session – Day 2

September 23, 2009

CEO of Kristine Pearson announces Lifeline Energy commiittment

CEO of Kristine Pearson with former President Bill Clinton, announcing Lifeline Energy commitment

Written by Kristine Pearson

Former President Bill Clinton opened today’s session on Investing in Girls and Women by stating “Women perform 66 percent of the world’s work, and produce 50 percent of the food, yet earn only 10 percent of the income and own 1 percent of the property.” He continued to say “Whether the issue is improving education in the developing world, or fighting global climate change, or addressing nearly any other challenge we face, empowering women is a critical part of the equation.”

Shortly after President Clinton’s opening, we had the opportunity to announce our commitment to distribute self-powered Lifeline radios and new clean energy Lifelights to poor women and girls in Rwanda, which will directly benefit 20,000 people. The Lifelights will enable women to extend their business hours and the radios will enable the women and girls to access health, literacy, and practical skills, as well as agricultural advice.

Investing in Women and Girls panel

Investing in Women and Girls panel

The session was moderated by Diane Sawyer and featured Robert B. Zoellick, President of The World Bank Group, Zainab Salbi, founder and CEO of Women for Women International, Rex Tillerson, Chairman and CEO of Exxon Mobil and Lloyd C. Blankfein, Chairman and CEO of The Goldman Sachs Group.

Earth Times: Clinton Global Initative Highlights Freeplay Foundation

Earth Times — Clinton Global Initiative highlights Freeplay Foundation as a featured humanitarian organisation. Click on the following link to read the press release featured on the Earth Times website:

Earth Times Press Release

Filed under: Media Coverage — Tags: , — Lifeline Energy @ 9:22 am
Reuters Press Release: Lifeline Energy Featured at Clinton Global Initative

September 22, 2009

Clinton Global Initiative highlights Lifeline Energy (formally Freeplay Foundation) as featured humanitarian organisation. Click on the following link to read the press release featured on the Reuters website:

Reuters Press Release

Filed under: Media Coverage — Tags: , , — Lifeline Energy @ 3:04 pm
Freeplay Foundation Featured at Clinton Global Initative – News Release

September 21, 2009

Clinton Global Initiative
Highlights Freeplay Foundation
As Featured Humanitarian Organization

New York, September 21, 2009…. Freeplay Foundation announced today that it has been chosen as a featured organization at this week’s meeting of the Clinton Global Initiative. The Foundation has pledged its intent to integrate the award-winning Freeplay Lifeline radio and new clean energy Lifelight into a program benefiting 20,000 extremely poor women and girls across Rwanda.

Rural women and girls will gain reliable, on-demand access to radio and Internet information and renewable lighting via solar-powered and wind-up Lifeline radios and Lifelights. Participants will be able to access health, literacy and economic development information, as well as agricultural advice and practical life skills information. LED Lifelights provide both focused task illumination and ambient area light. The women and girls will be able to undertake after-dark small businesses such as weaving and beading, and they can study and walk safely at night.

The Honorable James Kimonyo, Republic of Rwanda Ambassador to the United States, champions Freeplay Foundation’s commitment to action.

“Freeplay Foundation is a proven NGO in Rwanda and I fully support their pledge,” said the Ambassador. “Children breathe in toxic fumes and damage their eyes when they study to kerosene lamps and candles. Light is needed in every situation after seven o’clock, and our students will never become properly educated if they can only study under these unhealthy conditions.”

To read the rest of the News Release, please visit our Media Centre.

Freeplay Foundation Invited to Clinton Global Initiative 2009

September 17, 2009

CEO Kristine Pearson is attending the Clinton Global Initiative (CGI) in New York City from 22-25 September 2009. This prestigious forum brings together world leaders, proven NGOs, prominent individuals and private sector decision-makers to take action on critical global challenges. Our Commitment to Action is to provide 20,000 rural women and girls in Rwanda with clean energy Lifelights and Lifeline radios. Interested females will sign up to participate in the nationwide project and will use their Lifelights to extend the hours of their small businesses or to start up new ones. More than 1,300 radio listening groups will be created to discuss important educational, health and agriculture information to help improve their lives.

His Excellency James Kimonyo, the Rwandan Ambassador to the US, is a strong supporter of our CGI Commitment. “No matter how far-reaching our Government’s efforts to promote education extend, our children will not become educated with only a few hours of reading each week,” said the Ambassador. “The ability to read and study after nightfall is the key to success in the classroom.”

Thousands of non-profits vie for an invitation to CGI and we are honoured to be among a handful of organisations that received a complementary invitation, allowing us to forego the $20,000 attendance fee.

Our long-standing project partners CARE International in Rwanda, Fair Children Youth Foundation, Institute of Research and Dialogue for Peace, Trust and Care and Radio Salus will be partnering with us on this important initiative.

Science for Humanity feature Lifeline Energy Lifelight

August 4, 2009

Scientific networking site Science for Humanity recently featured Lifeline Energy’s Lifelight.

Science for Humanity aims to match scientific capability to human need. Through collaboration and innovation, Science for Humanity develops appropriate and sustainable solutions to reduce poverty, and realise economic benefit for vulnerable populations.

Read how the Lifelight can increase living standards and power economic growth:
Lighting up Africa – Renewable Lighting

Filed under: Media Coverage,News — Tags: , , , — Lifeline Energy @ 12:08 pm
Development Crossing interviews Kristine Pearson

July 15, 2009

Social networking site, Development Crossing recently interviewed our CEO, Kristine Pearson about Lifeline Energy and our work around the globe.

Development Crossing is a leading source of news and debate on corporate social responsibility, environmental issues and matters surrounding sustainable development.

Check out the exclusive interview:
Development Crossing interviews Kristine Pearson

Filed under: Media Coverage,News — Tags: , — Lifeline Energy @ 11:25 am
Freeplay Foundation to feature on thequietriot.com

April 2, 2009

The Quiet Riot will feature Freeplay Foundation on their homepage this weekend. The website features innovative designs which are energy efficient and sustainable. Read how Lifeline radios have made a difference to child headed families in Rwanda by visiting http://www.thequietriot.com

Filed under: Media Coverage,News — Tags: , , , , — Lifeline Energy @ 2:01 pm