Tom Hanks and Kristine Pearson holding a Freeplay windup radio
Kristine Pearson with Tom Hanks, who knows the power of radio

Tackling Energy Poverty

January 2010

World Economic Forum

January 30, 2010

Written by Kristine Pearson

The World Economic Forum (WEF) attracts its fair share of criticism, I suspect by those who’ve never attended. You get out of an event like this what you put into it. One scarce commodity is time. Days packed with meals, sessions, receptions, networking events, hallway conversations and workshops leave little time to write. On the 2nd and 3rd day of the Forum, I attended an Energy Poverty Action committee meeting which is tasked with bringing grid electricity to poor countries. I was the sole civil society voice. This reminded me a bit of the 1894 Berlin conference when the Colonial powers carved up Africa.

President Jacob Zuma at WEF

President Jacob Zuma at WEF

Other sessions I attended included an update on the Millennium Development Goals moderated by Lord Malloch Brown, panelists consisted of Jeffrey Sachs, Bill Gates, Morgan Tsvangirai and Helen Clark. This was a joint creative session between the Technology Pioneers and the Social Entrepreneurs. I also attended an update on Haiti led by former US President, Bill Clinton and a South African lunch hosted by President Jacob Zuma.

Bill Clinton speaking at WEF

Bill Clinton speaking at WEF

Setting the Stage for the Girl Effect was NY Times Columnist Nic Krystof and Melinda Gates – a reception for women leaders followed by a sensational dinner for women leaders moderated by the effervescent Rosabeth Moss Kanter and the charming Ariana Huffington.

Its Friday night, my muscles ache and my feet are sore, by brain is in overdrive and there’s another day and a half to go. Great, can’t wait! Tomorrow is South Africa’s day as we host the big soiree on Saturday night .

Lifeline Radios to Provide Education in Post-Earthquake Haiti

January 29, 2010

Lifeline Energy is delighted to announce plans for a joint programme with Education Development Center (EDC) and the National Democratic Institute (NDI.) The new programme will ensure Haitian children receive ongoing education in the aftermath of the January earthquake, through the Lifeline radio.

The start-up programme can launch in a few weeks, but additional funding is needed to reach a significant percentage of those thousands of Haitian children in need.

For the official press release, please visit our Media Centre.

You can also make a donation by visiting Haiti Humanitarian Radio Relief Fund.

CEO Kristine Pearson attends World Economic Forum, Davos

January 27, 2010

Written by Kristine Pearson

Its great to be back at the World Economic Forum (WEF) in Davos, Switzerland. This is my 7th time attending WEF and there are lots of new faces as well as some familiar ones. There are approximately 2,500 delegates and about 150 South Africans – it’s definitely ‘our year’!

We’re hosting the big Saturday night soiree. Everyone attending received a neck scarf in the five colours of our flag and I am wearing mine with pride !

The programme kicked-off with a packed cocktail party last night with delegates then going on to private dinners. I attended dinner hosted by Schwab Foundation for social entrepreneurs and the community that I’m honoured to be a part of.

The way it works at the WEF is that there are concurrent sessions that start early, most of which you have to sign up for via their internal web-based system. They finish around 6:00pm and then crowds exit the Congress Centre to rounds of corporate cocktails and dinners with topics .

Sessions and workshops this year reflect the theme, “Improve the State of the World: Rethink, Redesign, Rebuild”

This afternoon I attended a lively session on social networking which featured best selling author Don Tapscott and executives or founders from Twitter, Facebook, LinkedIn, MySpace and YouTube. The WEF totally underestimated delegate’s interest in the subject. I sat on the floor.

I also attended a discussion on design for the future; a workshop on Business Solutions to Rural Poverty and an amazing session with five people who had just returned from the front line in Haiti. It’s only 1730 and I still have a Harvard cocktail and a dinner on ‘Imagination’. What a full and stimulating first day!

To watch the latest sessions in Davos, please visit World Economic Forum Webcasts 2010

Tom Hanks Kicks-off Haitian Humanitarian Radio Relief

January 21, 2010

I am delighted to announce that two-time Academy Award winning actor Tom Hanks, and Lifeline Energy ambassador, is kick-starting our Haiti Humanitarian Radio Relief Fund for earthquake survivors in Haiti.

Why radios are needed

Access to information is critical both during an emergency and in reconstruction. Although often overlooked, news and updates from local and international sources is an urgent need, along with water, food, shelter and medical attention. Radio stations are broadcasting and our radios will help aid agencies, the UN and the government get essential information to the population.

The Washington post has written an excellent about the importance of radio information

But what the article fails to cover is how will people be able to listen to the programming? Electricity levels were low to start with and batteries will be difficult to come by and expensive. The most vulnerable groups, including women and children, are in danger of being excluded.

What we can do to help

We have an established track record in humanitarian radio relief having been directly involved in the Balkans conflict, post-genocide Rwanda, the Mozambique floods, in refugee camps in Tanzania and Kenya, and the Asian tsunami. Lifeline Energy has an excellent network of partner organizations on the ground and a proven methodology for distribution.
The Lifeline radio we developed is one of the most successful aid-only products in history and is robustly engineered for harsh conditions. With AM/FM and short-wave bands, it will pick up both local and international stations and with its excellent sound quality, large groups will be able to hear it clearly. It operates on solar energy coupled with a fail-safe winding mechanism.

Working with credible local partners, the radios will be distributed to shelters, schools, churches, health clinics and wherever people are gathered. As always, key beneficiaries will be women, teachers and community leaders. According to UNICEF, there are an estimated one million orphans across the country and priority will be given to provide access to a radio.

We need your support in two ways:

$32.00 will provide all inclusive funding for an emergency response radio. We have 15,000 radios appropriate for smaller group listening packaged and ready to be flown in to Haiti immediately. All we need is funding.
$65.00 for each Lifeline radio, which can be heard by 40-50 listeners, and includes shipping and distribution costs. These radios will be used mostly in the reconstruction phase but must be ordered soon.

You can also make a one off or recurring donation and for any amount by visiting Haiti Humanitarian Radio Relief Fund page

Thank you for your support. If you have any questions, please contact our Digital Fundraising and Marketing Manager, Bhavna Malkani on bmalkani@lifelineenergy.org.

Kristine Pearson
Chief Executive

Filed under: Emergency appeal — Tags: , , , , — Kristine Pearson @ 4:44 pm
Energy that Fuelled 18 Smiles in Diepsloot Johannesburg, South Africa by Aalyia Sadruddin

January 15, 2010

MaAfrika Tikkun community centre in Diepsloot

Children at MaAfrika Tikkun community centre receive Lifelights

‘Good afternoon everyone, how are you today?’ said Kristine Pearson in a cheerful voice. I smiled nervously as I took out my newly purchased notebook. I had been looking forward to this visit for a while. It was the first time I was to make a trip into the field under the guidance of Kristine, my mentor who is the CEO of Lifeline Energy, as an aspiring researcher.

Our field site was a new MaAfrika Tikkun community centre in Diepsloot, a township settlement which sits on the edge of one of Johannesburg’s most up-market suburbs, Dainfern. Diepsloot is home to roughly 150, 000 people, most of who live in two by three meter shacks constructed from pretty much any material one can lay his or her hands on. Such materials include wood, plastic, cardboard and scrap metal. HIV/AIDS, high unemployment, food insecurity, recurrent xenophobia and persistent crime are endemic issues in settlements such as Diepsloot. MaAfrika Tikkun is a NGO which is committed to care for vulnerable children in townships in a compassionate manner that is sustainable over time.

I visited numerous informal settlements in my home country Kenya however I was embarrassed at my naivety when I visited MaAfrika Tikkun, for having never considered the importance of clean lighting. Each girl and boy in the group we visited was susceptible to contracting ailments which affect their eyes and lungs. Such children are forced to use kerosene and candles as their homes lack electricity. I researched kerosene and read that children drink it, as they mistake it for juice or water.

This fact made my nerve twitch even faster when I heard, Tshepo, 12, said that he watched his two year-old sister drink kerosene, which subsequently led to her death. Tsepho’s story makes me question the limited attention paid by governments towards the use of unsafe household fuel. In addition, the children in the group were afraid of being kidnapped or ‘stolen’ as one of the girls, Mercy, expressed. Using candles and kerosene makes it difficult for normal activities such as completing homework using the toilet, and visiting friends after the sun sets. Even though the children faced hardships in their everyday lives, each appeared to have the will to progress, a quality that made me respect all 18 children even more deeply.

My afternoon in Diepsloot made me realise the importance of distributing aid in a locally sensitive, respectful, yet effective manner. Attaining access to clean, safe and sustainable energy has the ability to plant a permanent smile on the faces of those who are not accustomed to having access to the resource. I was dually humbled and injected with hope at seeing each child engage in an astoundingly simple winding activity, and create their own light- a true Harry Potter moment.

My sincere appreciation goes to Kristine Pearson and Chhavi Sharma who over the last six months have taken me under their wings, helped to train and encouraged me to understand the broader vision of Lifeline Energy.

*Aalyia Sadruddin is a Researcher for Lifeline Energy.