To have been selected as one of only 15 non-profits globally in the recent Twittacause competition was a surprise and an honour. We didn’t win, far from it, but we came in at a respectable 4th place. The overwhelming and worthy winner, the Foundation for Caregivers, must have mounted an incredible campaign amongst their supporters in a record time to secure the number of votes that they did.
I want to thank all our supporters who asked people to vote for us like board member Peggy McLeland, who wrote emails to her entire network; top business consultant Verne Harnish who sent out a notice to his newsletter base; Roger-Neale May who alerted marketing colleagues and Nancy Richards who broadcast live on South African radio inviting people to vote for us.
The biggest thanks go to Lifeline Energy team, who under the direction of Bhavna Malkani, learned to ‘tweet’. We all now better understand the power and force of social networking.
